CRM Executive

Job Title: CRM Executive
Location: Coimbatore
Department: Customer Relationship Management / Sales Support
Reports To: Store Manager / Managing Director
Industry: Textile / Fashion Retail
Job Type: Full-Time, Permanent
Experience: 2–5 Years

Job Summary

The CRM Executive plays a pivotal role in managing customer relationships and elevating the overall experience at our textile retail showroom. This position requires gathering and analyzing customer data, driving loyalty initiatives, executing targeted campaigns, and ensuring exceptional satisfaction levels to maximize customer retention and repeat purchases.

Key Responsibilities

• Database Management: Maintain and regularly update the customer database (phone, email, preferences, purchase history).
• Loyalty Programs: Design, implement, and monitor loyalty programs and membership tiers.
• Campaign Execution: Coordinate SMS, WhatsApp, and email communications for new collections, promotions, and seasonal offers.
• Feedback & Resolution: Log and track customer feedback or complaints, and collaborate with relevant teams to ensure swift resolution.
• Survey & Analysis: Create customer satisfaction surveys; analyze responses to pinpoint service improvements.
• Sales Collaboration: Partner with sales staff to deliver personalized in-store experiences for repeat and VIP customers.
• Reporting: Generate weekly and monthly CRM reports detailing customer visits, campaign performance, feedback trends, and retention metrics.
• High-Value Engagement: Identify top-tier customers and curate exclusive engagement activities (e.g., private previews, birthday outreach).
• Brand Consistency: Ensure all CRM materials and communications reflect the showroom’s brand voice and service standards.
• Staff Training: Coach front-line team members on CRM best practices, data-entry accuracy, and customer-interaction etiquette.

Key Skills & Competencies

• Excellent interpersonal and bilingual communication skills (Tamil & English)
• Proficient with CRM platforms such as Zoho CRM, Salesforce, or POS-integrated systems
• Strong analytical mindset with solid problem-solving abilities
• Customer-first orientation and attention to detail
• Effective time-management and multitasking capabilities
• Familiarity with textile and apparel retail trends is a plus
• Basic understanding of digital marketing channels (email, SMS, WhatsApp)

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline
• Certificate or diploma in CRM, customer service, or digital marketing is advantageous
• 2–5 years of CRM experience, ideally within textile/fashion retail

Salary & Work Details

• Salary: ₹15,000 – ₹20,000 per month
• Pay Date: 5th of every month

Employee Benefits

• Free lunch & dinner provided
• ESI & EPF benefits
• Health insurance (accident policy / group coverage)
• Free uniform provided

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Work Location: In person