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CRM Executive

CRM Executive

Frokme

2 years

2 - 3 Lacs

chennai

Posted:9 hours ago| Platform: GlassDoor logo

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Skills Required

crm support engagement analyze reports data retention service marketing reporting excel communication coordination

Work Mode

On-site

Job Type

Full Time

Job Description

Senior Executive – CRM

Location: Tambaram, Chennai
Full-time | On-site

About the Role

We are seeking a Senior Executive – CRM for our client, responsible for managing customer relationship support activities, building strong customer connections, and driving brand engagement. The ideal candidate will analyze customer behavior and deliver actionable insights to enhance loyalty and retention.

Key Responsibilities

Functional:

Execute CRM campaigns and coordinate with the Capillary team
Analyze customer behavior and value delivery
Prepare ad-hoc reports using Insights+ (CRM KPI, Campaign Reports, New vs Existing Reports)
Manage SMS campaigns via Engage+, including SMS credits, POs, and retainer charges
Maintain and manage customer-level and transaction-level databases through FTP (birthdays, anniversaries, tele-calling, top customers)
Analyze customer data to generate insights and develop targeted CRM programs
Manage Capillary coupons (promo GVs, DVS, birthday, anniversary) and DVS campaigns (NSO, Retention, Earn & Burn)
Execute points campaigns (e.g., 2X, 4X) and track liability reports (issuance/redemption)

Organizational:

Adhere to service level agreements (SLAs) and internal processes

Qualifications & Skills

Bachelor’s degree (preferred in Marketing, Business, or related field)
2–4 years of experience in CRM or Marketing Analytics
Hands-on experience with Capillary CRM is highly preferred
Strong analytical and reporting skills
Proficiency in Excel and CRM tools
Good communication and coordination skills

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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