CRM Executive

We are looking for a detail-oriented and proactive CRM Executive to manage and optimize our customer relationship processes. The ideal candidate will focus on CRM operations, driving customer growth, engagement, and retention through data-driven strategies and timely execution.

Key Responsibilities: CRM Operations

• Manage day-to-day CRM platform activities, including campaign setup, data uploads, segmentation, and automation workflows.
• Ensure CRM data accuracy, hygiene, and timely updates across customer databases.
• Coordinate with cross-functional teams (Marketing, Sales, Product, and Support) to ensure smooth CRM operations.
• Monitor campaign performance dashboards and generate weekly/monthly CRM reports.

Growth & Engagement

• Execute customer lifecycle campaigns to drive activation, engagement, repeat purchases, and upsell opportunities.
• Identify customer segments and create targeted communication strategies to drive growth.
• Collaborate with marketing to run personalized campaigns across SMS, email, WhatsApp, and app notifications.

Retention

• Develop and implement strategies to reduce churn and improve customer loyalty.
• Analyze customer behavior, feedback, and purchase patterns to build relevant retention journeys.
• Support loyalty program execution and monitor customer repeat rate and LTV metrics.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in CRM operations or lifecycle marketing (preferably in e-commerce/retail/D2C).
• Strong understanding of CRM tools (e.g., WebEngage, MoEngage, CleverTap, HubSpot, Zoho, etc.).
• Analytical mindset with proficiency in Excel/Google Sheets and basic data interpretation.
• Excellent communication, coordination, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Work Location: In person