Creative Strategist

Sr Associate - Creative Strategy

ABOUT THE ROLE:

You will be a key part of shaping impactful brand campaigns by working closely with the Brand Solutions team to understand client objectives and the business landscape, and then bringing your creative vision in with new ideas.

• Based on brand briefs, you will co-lead the brainstorming and development of creative concepts and activation ideas that connect with young audiences. You’ll also be leading pitch presentations, and will have opportunities to present your ideas directly to clients.

• You’ll collaborate with Spectal’s brand solutions, creative, production, and marketing teams to ensure that ideas translate seamlessly from concept to execution.

• You will regularly research industry trends, cultural shifts (especially related to the youth) and exciting brand campaigns to stay inspired, ahead of the curve, and constantly full of new ideas which we can turn into pop-culture defining experiences.

• You will work across a diverse range of clients spanning Gaming, Automobile, FMCG, Lifestyle, Grooming, Fashion & Beauty, and many more — ensuring that every day and every campaign will be different and add to your knowledge (and portfolio).

QUALIFICATIONS AND SKILLS:

• 1-3 years of working in an experiential agency or ad agency with past experience in events & experiential marketing are preferred.

• You just have to be very interested in culture - both pop culture, and independent sub-cultures growing across India and the world!

• You must be a strategic thinker with a demonstrated ability to conceptualise innovative ideas as per different briefs and client objectives.

• You should have excellent communication skills, with the ability to pitch and present ideas confidently.

• You gotta know how to build a compelling and creative deck. Proficiency in Google Slides, Canva, or Figma is essential.

• You must be comfortable working with cross-functional teams because you know that amazing work is done together.

• You know how to use ChatGPT and other AI as a research tool and sounding board, without outsourcing your thinking to it.

• If you’re self-motivated, honest, proactive, take ownership of your work, and are always willing to go the extra mile to meet (or exceed) expectations, you’re our kind of people.

Now the real stuff we’re looking for:

• Teamwork: You must be comfortable working with cross-functional teams because you know that amazing work is done together.
• Work ethic: You’re self-motivated, honest, proactive, take ownership of your work, and are always willing to go the extra mile to meet (or exceed) expectations.
• Getting things done: You know that an idea is only as good as its execution, so you must be willing to get hands-on to make it happen. You’re able to face challenges with confidence and figure out how to get things done — knowing that your team has your back and will support you.
• Always learning: You know how to keep learning - from clients, from analysis of past trends, from other parallel industries, and from other team members.

WORKING WITH US COMES WITH PERKS

• We’re a boutique agency with no hierarchies. Everybody contributes ideas, everybody gets facetime with the client, and everybody gets a chance to take their idea to completion. Nothing you do will sit in a PPT and languish. If the idea is good, it will get translated into real work right away.

• Because of this, you will grow. Fast. There is no place for stagnation at Spectal, so if you do a good job your position, responsibilities and salary will increase faster than you’d expect.

• Nothing is theoretical. If you work on something, you see its impact almost immediately — whether on culture as a whole, or on a brand’s business. That impact is yours to showcase. You did that. We helped you do that.

ABOUT SPECTAL:

We’re a boutique creative agency connecting youth, culture, and brands through experiential marketing, brand solutions, and live entertainment. We do this by creating immersive, memorable, innovative experiences for young audiences across India by:

• Conceptualising and executing campaigns and activations with India’s biggest brands: Hero Motocorp | United Breweries | Bingo | Myntra | GoIbibo | Niantic | Many more!

• Organising and programming live entertainment with India’s most happening artists: Amit Trivedi | Sunidhi Chauhan | Divine | Dozens more top musicians and comedians

• Conceptualising and creating branded experiences at various youth touchpoints: College fests across India | Festivals like Sunburn, Comic Con & Zomaland

We’re shaping today’s culture by creating it, one experience at a time.

Address:

• HD-210, 5th Floor, WeWork, DLF Two Horizon Centre, DLF Phase 5, Sector 43, Golf Course Road, Gurugram, Haryana 122002