Creative Strategist

We are looking for a Creative Strategist who understands Gen Z culture, internet behaviour, and digital-first storytelling. The ideal candidate has hands-on experience working with new-age / Gen Z–focused brands and excels at meme marketing, reel scripting, social-first campaigns, and trend-led content that drives relevance and engagement.

Key Roles & Responsibilities

● Lead creative strategy and ideation for Gen Z–focused and digital-first brands across social media platforms.

● Conceptualise reels, short-form videos, meme-led content, and cultural moment marketing ideas aligned with current internet trends.

● Develop end-to-end campaign ideas—from insight and concept to scripts, content formats, and execution frameworks.

● Present creative ideas, content strategies, and campaign plans confidently to internal teams and clients.

● Collaborate daily with Account Management and Design teams to ensure strategic alignment and strong execution.

● Provide clear creative and visual direction to designers, video editors, and junior creatives.

● Translate brand tone, audience behaviour, and platform nuances into high-performing social content.

● Actively track and leverage Gen Z trends, pop culture, memes, platform updates, and digital conversations.

● Stay updated with emerging platforms, formats, and creator-led content trends.

Skills & Expertise Required

● Proven experience working with new-age brands.

● Strong understanding of social media ecosystems (Instagram, YouTube Shorts, etc.).

● Hands-on experience in:

○ Meme marketing

○ Reel & short-form video scripting

○ Trend-based and moment marketing

○ Digital-first campaign ideation

● Ability to think culture-first, not just brand-first.

● Excellent storytelling, scripting, and conceptual thinking skills.

● Strong presentation and articulation skills.

● Ability to manage multiple brands and projects simultaneously.

● Collaborative mindset with the ability to guide and inspire junior team members.

● Attention to detail with a strong sense of visual and content aesthetics.

● Working knowledge of content formats, creator trends, and platform algorithms is a plus.

Good to Have

● Experience working in a digital agency or social-first environment.

● Exposure to creator marketing or influencer-led campaigns.

● Awareness of award-winning digital and social campaigns