Creative Strategist

The Content Strategist will be responsible for planning, structuring, and guiding all brand content across platforms. This role bridges business goals, marketing strategy, and creative execution.

You will work closely with the Content Creator, Software Developer, and Marketing team to ensure content drives awareness, engagement, and revenue.

Key Responsibilities

1. Content Strategy & Planning

• Develop monthly and quarterly content plans aligned with business goals
• Define content themes, campaigns, and narratives
• Ensure consistency of brand voice across all platforms
• Translate marketing objectives into clear content briefs

2. Platform Strategy

• Define what content goes where (Instagram, website, email, ads, blogs)
• Decide formats: photos, videos, reels, ads, long-form, short-form
• Avoid random posting; every piece must have intent

3. Collaboration & Direction

• Work with the Content Creator to guide visuals and execution
• Coordinate with the Software Developer on landing pages, CRO content, and email flows
• Provide clear briefs instead of last-minute instructions

4. Performance & Iteration

• Track content performance (reach, engagement, conversions)
• Identify what is working and what is not
• Improve content strategy based on data, not assumptions

5. Brand & Customer Understanding

• Deeply understand Outback’s customer, product, and positioning
• Ensure content speaks to customer needs, concerns, and aspirations
• Maintain a professional, premium, and authentic brand tone

What This Role Is Not

• Not just posting on social media
• Not only writing captions
• Not a graphic designer or photographer role
• Not trend-chasing without business relevance

Required Skills & Traits

• Strong understanding of content strategy (not just creation)
• Ability to think in systems, not isolated posts
• Clear communication and planning skills
• Commercial thinking: understands that content supports revenue
• Organized, structured, and accountable
• Comfortable working in a small, fast-paced team

Preferred Experience

• Experience with content planning for D2C or lifestyle brands
• Familiarity with social media, ads, email content, and websites
• Ability to interpret performance metrics and improve strategy

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person