Creative Strategist (Marketing or ad agency experience required)

Company Description

Founded in 2016, Talentrack is revolutionizing the way brands, agencies, and production houses collaborate with artists, influencers, and content creators. With a growing community of over 700,000 registered artists and 15,000+ recruiters, Talentrack serves as a one-stop platform for talent discovery, content production, and campaign execution across the media, entertainment, and advertising industries.

As India's leading content and talent marketplace, Talentrack offers end-to-end content solutions, from campaign strategy and creative ideation to production and execution. Our value proposition encompasses the entire content production lifecycle – from Strategy to Selection to Shoot to Socialise – ensuring a seamless, high-impact, and result-driven approach to content creation.

The platform’s AI-driven technology and curated network enable efficient matchmaking between brands and creators, allowing businesses to execute high-quality content projects at any budget, speed, and location. Talentrack has successfully delivered 300+ content projects and campaigns for leading Indian and global brands, solidifying its position as the go-to platform for digital content solutions.

With an extensive talent pool, advanced tech capabilities, and a full-service approach, Talentrack continues to redefine content collaboration in India’s dynamic media and entertainment landscape.

Key Responsibilities:

1. Lead the development and execution of creative strategies for brand campaigns and projects. Conduct market and audience research to inform strategy and creative decisions.

2. Craft clear, persuasive, and compelling content to support brand messaging.

3. Collaborate cross-functionally with design, marketing, and client-servicing teams to ensure consistent creative output.

4. Translate brand goals into innovative and effective creative concepts.

5. Present ideas and strategies to internal stakeholders and clients.

6. Stay updated with industry trends and emerging technologies to inform creative direction.

Skills & Qualifications:

1. 4+ years of experience in a similar role, preferably within a marketing or advertising agency.

2. Strong background in Creative Direction and Creative Strategy.

3. Proven expertise in Brand Strategy, with a portfolio of successful campaigns.

4. Excellent writing and research skills, with the ability to transform insights into impactful messaging.

5. Exceptional communication, presentation, and collaboration skills.

6. Bachelor’s degree in marketing, Communications, Advertising, or a related field.