Creative Strategist

Company Overview

Expertia AI is a pioneering HR Tech company headquartered in Bangalore. We leverage deep tech to innovate the future of work by enabling organizations and professionals to discover, develop, and deploy skills. With cutting-edge solutions like our Virtual Recruiter and Expertia Career Site, we streamline recruitment processes through advanced algorithmic screening and skill cloud management.

Job Overview

We are seeking a Creative Strategist to join our dynamic team in New Delhi. As a mid-level position, this full-time role is ideal for candidates with up to 3 years of experience. The Creative Strategist will play a crucial role in crafting compelling narratives and creative pitches to enhance our brand's impact and visibility in the HR Tech industry.

Qualifications and Skills

• Proven expertise in pitch development to effectively communicate brand messages and value propositions. (Mandatory skill)
• Strong visual storytelling skills to create engaging and impactful visual content. (Mandatory skill)
• Ability to devise content strategy that aligns with business goals and audience needs.
• Experience in brand positioning to enhance brand identity and market presence.
• Proficient in cross-functional collaboration to seamlessly work with diverse teams and stakeholders.
• Competence in persona development to tailor strategies that resonate with target audiences.
• Keen understanding of market trends and the HR Tech landscape to inform creative strategies.
• Excellent communication and presentation skills to articulate creative concepts and strategies effectively.

Roles and Responsibilities

• Develop and execute creative strategies that drive brand awareness and engage target audiences.
• Create compelling and visually dynamic pitches to communicate the value propositions of Expertia AI.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure cohesive brand messaging.
• Conduct market research to identify trends and opportunities for creative storytelling and branding.
• Lead the creation and implementation of content strategies that align with business objectives.
• Contribute to brand positioning efforts by developing strategies that differentiate our offerings in the HR Tech market.
• Utilize persona development techniques to tailor strategies that resonate with specific customer segments.
• Present creative concepts and strategies to stakeholders and incorporate feedback to refine and improve initiatives.