Creative Director

Position: Creative Director – Brand & Design

Location:

Team:

About Propelld

At Propelld, we’re on a mission to make education financing simple, accessible, and human. We’ve built a brand parents and students can trust — and now, we’re looking for a creative leader who can make that trust visually unforgettable.

think like an engineer, design like an artist, and shoot like a storyteller.

The Role

conceptualizing, designing, directing, and producing content

If you’re someone who can take an idea, script it, shoot it, design it, edit it — and make it go live within 48 hours — this is for you.

You’ll lead Propelld’s creative identity across social media, campaigns, and on-ground activations — while building a small intern/ freelancer team of designers & editors, and creators who bring ideas to life, fast and beautifully.

What You’ll Do

• End-to-End Campaign Execution:

  Conceptualize → Design → Shoot → Edit → Publish. You’ll lead the full creative process.

• Hands-On Design:

  Create visuals, social assets, and motion graphics when needed

• Camera & Production:

  Handle basic shoots — framing, lighting, direction, and storytelling for social and campaign content.

• Creative Systems:

  Build scalable design and content frameworks for the brand — templates, presets, and visual language guides.

• AI-Driven Workflows:

  Integrate AI tools (Runway, Midjourney, D-ID, ChatGPT, ElevenLabs, Synthesia, etc.) to speed up ideation and production.

• Content Performance:

  Partner with the growth team to test creative hypotheses and iterate based on performance insights

• Leadership:

  Manage freelance/intern designers, editors, and creators — ensuring every output meets the Propelld standard of clarity and warmth.

Who You Are

• A

  creative all-rounder

  — designer, director, and doer.
• You treat creativity like an engineering problem: structure, test, refine.
• You’re comfortable both behind the screen and behind the camera.
• You thrive in high-speed environments where “idea today → post tomorrow” is normal.
• You have a strong pulse on what works on Indian social media — tone, color, humor, storytelling.
• You can brief, shoot, and edit short-form videos yourself.

What You Bring

• 4-6 years of experience in design, creative direction, or content production (startup/fintech/edtech/agency preferred).
• Proven portfolio of campaigns or social content you’ve ideated and executed.
• Hands-on skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Comfortable handling a camera (DSLR or phone-based production) and basic lighting/audio setup.
• Understanding of AI-based content creation and automation tools.
• Ability to lead small teams and mentor creative contributors.

Why You’ll Love Propelld

• Build from 0→1 the creative identity of a brand that’s changing India’s education story.
• Work in an environment that values experimentation, speed, and storytelling.
• Blend creativity with AI and real-world impact.
• No layers, no delays — your ideas go live, fast.