Corporate Communications Manager

8 - 12 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a senior-level professional dynamic marketing head to oversee all marketing activities within our organization. You will be responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels, initiatives, including social media, digital campaigns, advertising, and creative projects. As the ideal candidate, you will lead and direct the marketing department, including digital marketing, advertising, communications, and creative teams. Your role will involve developing marketing plans, allocating resources, and setting short-term and long-term goals. Your responsibilities will include analyzing consumer behavior, identifying market opportunities, and designing branding strategies. Additionally, you will coordinate sales and marketing efforts and participate in company planning to drive brand awareness, enhance profitability, and achieve marketing objectives. As the Head of Marketing, you will be tasked with creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term department goals. We are looking for a talented marketing strategist who can inspire team members and drive success to maximize profitability and enhance competitiveness in the market. Responsibilities: - Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative. - Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. - Set, monitor, and report on team goals. - Design branding, positioning, and pricing strategies. - Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material). - Analyze consumer behavior and determine customer personas. - Identify opportunities to reach new market segments and expand market share. - Craft quarterly and annual hiring plans. - Monitor competition (acquisitions, pricing changes, and new products and features). - Coordinate sales and marketing efforts to boost brand awareness. - Participate in the quarterly and annual planning of company objectives. - Drive strategies for successful IPO execution. Requirements and skills: - Work experience as Head of Marketing. - Experience running successful marketing campaigns. - Solid knowledge of web analytics and Google Adwords. - Experience with CRM software. - Leadership skills with the ability to set and prioritize goals. - Analytical mind. - MBA - Marketing or relevant field. - An IPO background professional who works with the company seeking to go public, helping them navigate the process.,

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