Corporate Communications Lead _ Social Media & AI First Marketing

Roles & Responsibilities :

As a Corporate Communications Manager you will play a pivotal role in shaping the organization’s voice across external, digital, and internal brand communication platforms. The role requires a dynamic communicator who is hands on and can strategize & create impactful content and campaigns that strengthen BGSW’s positioning as a thought leader and employer of choice.

AI-first enterprise

Key Responsibilities

1. Social Media & Digital Channel Management

• Develop and execute a comprehensive social media strategy aligned with BGSW’s business goals and brand identity.
• Manage official handles (LinkedIn, Instagram, X, Facebook, YouTube, etc.) ensuring timely, relevant, and engaging content.
• Partner with business units showcase innovation, org. culture, and thought leadership.
• Monitor analytics to measure performance and optimize content based on insights, in strong collaboration with Creative agencies.
• Own and manage the corporate website content, structure, and updates in collaboration with relevant teams.
• Stay updated on emerging digital trends and incorporate them into BGSW’s content strategy.

2. Public Relations & Media Management

· Develop and implement a proactive PR strategy to enhance BGSW’s reputation, media visibility, and share of voice, in strong collaboration with the PR agency.

· Manage responses to media inquiries, ensuring consistent and timely communication.

· Partner with global and regional communication teams to align media strategy and messaging, when necessary.

· Support crisis communication efforts by preparing holding statements, FAQs, and reactive messaging when necessary.

3. AI-First Marketing & Digital Intelligence

• Embed AI-led marketing practices across campaign planning, audience segmentation, and content performance measurement — ensuring decisions are driven by data, automation, and predictive insights rather than intuition alone.
• Drive marketing automation and analytics integration — collaborating with digital and data teams to build smarter dashboards, track ROI, and continuously optimize the content pipeline.
• Champion an AI-first creative process, upskilling teams and partners to adopt AI-enabled platforms for ideation, A/B testing, and engagement analysis.

4. Brand Management

• Ensure consistency of brand identity and voice across all internal and external touchpoints.
• Partner with cross-functional teams and stakeholders to maintain alignment with BGSW’s brand philosophy.
• Manage relationships with creative and media agencies for collateral development.

Qualifications

Key Skills & Attributes

• MBA from Tier 1 Institute with prior B2B experience of min. 8-10 years

• AI-Driven Marketing Acumen:

  Demonstrated ability to integrate generative & multi-modal AI tools and data-driven insights into campaign strategy, storytelling, content creation and performance measurement to elevate brand communication impact.

• Excellent Written & Verbal Communication:

  Crisp, clear, and influential writing and presentation skills.

• Project Leadership:

  Manage multiple stakeholders, projects, and deadlines with agility.

• Creative Eye:

  Strong sense of design and visual communication principles, with immense attention to details.

• Collaboration:

  Ability to partner effectively with cross-functional teams and senior leaders.

• Digital Savvy:

  Deep understanding of digital communication tools, analytics, and emerging platforms.