Copywriter/Content Writer

Job Title:

Company:

Location:

Experience:

Job Type:

Note:

About The Company

Fashion TV

2 billion viewers across 190+ countries

Role Overview

creative and fashion-forward Content Writer

Key Responsibilities

• Develop original, engaging, and trend-driven content for blogs, websites, social media, and digital campaigns.
• Write fashion-focused articles, brand stories, and editorial features consistent with the Fashion TV tone.
• Collaborate with designers, photographers, and digital marketing teams to create cohesive campaigns.
• Research fashion trends, global style movements, and influencer activities for timely and relevant content.
• Create SEO-optimized content to enhance digital reach and search visibility.
• Draft captions, ad copies, and taglines for online platforms including Instagram, YouTube, and the brand website.
• Maintain editorial calendars and ensure timely delivery of content across platforms.
• Conduct interviews and write features on fashion personalities, influencers, and brands.
• Review and proofread all content for grammar, tone, and brand consistency.
• Track performance metrics and adapt content strategies based on analytics and engagement insights.
  

Requirements

• 0–3 years of experience as a Content Writer / Copywriter / Blogger in a Digital Agency, Media, or Fashion Brand.
• Excellent grasp of fashion, lifestyle, and luxury branding content.
• Proficiency in digital storytelling, creative writing, and campaign ideation.
• Strong understanding of SEO, keyword research, and content optimization.
• Familiarity with CMS tools (WordPress) and digital publishing practices.
• Exceptional command of English with strong editing and communication skills.
• Awareness of global and Indian fashion trends and the luxury industry.
• Ability to manage multiple projects under tight deadlines.
  

Qualifications

• Bachelor’s degree in Fashion Communication, Journalism, Mass Communication, English, or related field.