Copywriter/Content Writer

Fashion Tv

0 - 3 years

2 - 5 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

content strategy publishing digital content social media wordpress cms creative writing seo digital marketing analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop original, engaging, and trend-driven content for blogs, websites, social media, and digital campaigns.
Write fashion-focused articles, brand stories, and editorial features consistent with the Fashion TV tone.
Collaborate with designers, photographers, and digital marketing teams to create cohesive campaigns.
Research fashion trends, global style movements, and influencer activities for timely and relevant content.
Create SEO-optimized content to enhance digital reach and search visibility.
Draft captions, ad copies, and taglines for online platforms including Instagram, YouTube, and the brand website.
Maintain editorial calendars and ensure timely delivery of content across platforms.
Conduct interviews and write features on fashion personalities, influencers, and brands.
Review and proofread all content for grammar, tone, and brand consistency.
Track performance metrics and adapt content strategies based on analytics and engagement insights.

Requirements:

0-3 years of experience as a Content Writer / Copywriter / Blogger in a Digital Agency, Media, or Fashion Brand.
Excellent grasp of fashion, lifestyle, and luxury branding content.
Proficiency in digital storytelling, creative writing, and campaign ideation.
Strong understanding of SEO, keyword research, and content optimization.
Familiarity with CMS tools (WordPress) and digital publishing practices.
Exceptional command of English with strong editing and communication skills.
Awareness of global and Indian fashion trends and the luxury industry.
Ability to manage multiple projects under tight deadlines.

Qualifications:

Bachelor s degree in Fashion Communication, Journalism, Mass Communication, English, or related field.

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