Copywriter

About SRV Media

convert, scale, and stick

levers of behaviour

Role Overview

performance ads, social media, brand campaigns, websites, landing pages, and pitches

You’ll work closely with designers, performance marketers, account managers, and brand strategists to build messaging that performs.

Key Responsibilities

Creative & Performance Copy

• Write high-impact copy for

  Meta Ads, Google Ads, YouTube scripts, and paid campaigns

• Create brand-aligned content for

  social media, websites, landing pages, emails, and campaigns

• Adapt tone and messaging based on audience, platform, and funnel stage
• Collaborate with designers to ensure copy and visuals work as a single system

Strategy & Thinking

• Translate business objectives into clear messaging frameworks
• Develop hooks, value propositions, CTAs, and narratives that drive action
• Understand funnels, buyer psychology, and conversion principles
• Iterate copy based on performance data, feedback, and testing

Collaboration & Execution

• Work closely with

  performance, brand, and client servicing teams

• Handle multiple brands and briefs simultaneously with speed and clarity
• Maintain brand voice, consistency, and quality across all touchpoints

Required Skills & Qualifications

• 1–4 years of experience as a

  Copywriter / Content Writer / Creative Writer

  (agency experience preferred)
• Strong command of

  English language, tone, and storytelling

• Experience writing for

  digital platforms and performance marketing

• Ability to think conceptually and execute quickly
• Portfolio showcasing

  ad copy, brand content, and campaign

Good to Have (Bonus Skills)

• Understanding of

  performance marketing metrics (CTR, CVR, ROAS)

• Experience with

  ecommerce, lead generation, or D2C brands

• Scriptwriting for

  short-form video / reels / YouTube ads

• Exposure to

  brand strategy, positioning, and messaging frameworks

• Ability to write for multiple industries and audiences