Copywriter

Location: Gurgaon

Type: Full time

About the Role

We’re looking for a sharp, versatile writer who can bring ideas to life across formats, from product

packaging to punchy campaign taglines. This role is key to delivering smart, engaging content that

connects with our audience and reflects our brand’s voice across channels. If you’re quick with ideas,

detail-oriented with words, and excited to work on diverse content tasks, we’d love to have you on

board. We’re looking for a sharp, versatile writer who can bring ideas to life across formats, from

product.

Key Responsibilities/What You Will Do

● Write clear, compelling content for ads, packaging, in-store displays, video scripts,

product launches, blogs, and more, always with the target audience in mind.

● Craft memorable slogans, taglines, and headlines that stand out and communicate value.

● Turn briefs into engaging, on-brand copy across a wide range of mediums.

● Collaborate with designers, brand leads, and fellow writers to deliver strong, cohesive

creative work.

● Balance multiple projects with care, maintaining quality while meeting timelines.

● Stay curious about trends, customer insights, and the evolving pet care space to keep

ideas fresh.

Qualifications & Skills/What You Need

● 2+ of experience in writing, with a strong track record of producing compelling content

in both short-form and long-form formats.

● Proficiency in proofreading and editing, ensuring accuracy and consistency in all written

materials.

● Demonstrated creativity and innovation in writing, as evidenced by a portfolio showcasing

a range of engaging and impactful projects.

● Comfort working with various writing styles and formats, adapting to the needs of different

projects and audiences.

● Ability to thrive in a dynamic, fast-paced environment, managing multiple tasks and

deadlines effectively.

● Strong collaboration skills, with a willingness to contribute ideas and work closely with

team members to achieve shared goals.

● An animal lover is a plus!

You will feel right at home with us if:

● You have strong communication and collaboration skills.

● You are passionate about pets and love innovating.

About Us

At Heads Up For Tails, we don’t just cater to pets; we celebrate them as family.

We have over 100+ stores across 20 cities, hosting 5000+ India-first, category-defining products, all

thoughtfully designed to bring joy, comfort, and well-being to our furry companions.

Founded with a deep passion for improving the lives of pets and their families, HUFT has grown to

become India’s most loved pet care brand.

Our Mission:

To create and curate innovative products and services that bring joy to pets and their family, one

home at a time.

Our Culture:

We are driven by a core set of values: kindness, innovation, collaboration, and inclusivity.

Whether it’s designing our products, interacting with customers, or building our team, everything

we do is guided by these principles.

Our Achievements:

● Recognised as the market leader in India’s rapidly growing pet care industry.

● Trusted by thousands of pet parents for our high-quality, thoughtfully designed products.

● Leading the way in creating pet care solutions tailored specifically to the needs of Indian

pet families.

At HUFT, we’re not just building a brand—we’re creating a community of pet lovers who believe in

making a difference.

Why Work with HUFT?

● Be part of a fast-growing company in one of India’s most exciting markets—pet care.

● Thrive in a collaborative and dynamic environment where creativity and ownership is

celebrated.

● Grow with a purpose-driven organization that champions the well-being of our furry

family members

● Work with a team of passionate individuals who share your love for pets.

What We Offer

As part of our pack, you’ll enjoy:

● A collaborative, supportive, and pet-friendly work environment.

● Opportunities to innovate and solve meaningful and complex challenges in the pet care

space.

● The chance to make a real difference in the lives of pets and their families.

● Medical Insurance/Perks