Location: Faridabad On-site Experience: 2–5 years Company: Infinity Advertising Network About Us Infinity Advertising is a full-service integrated advertising agency with over 30 years of experience in building brands. We specialize in outdoor media, digital marketing, branding, creative strategy, and campaign execution for top-tier clients across India. We're a fast-paced, innovative, and passionate team of thinkers and doers who believe in delivering creative excellence that drives results. Job Description We are seeking a creative and detail-oriented Copywriter to join our team. The ideal candidate will be responsible for crafting compelling content across digital and traditional platforms — from social media campaigns and ad copies to website content, scripts, taglines, and brand messaging. Key Responsibilities Write clear, concise, and engaging copy for digital campaigns, social media, emailers, websites, and print ads. Collaborate with designers, marketing strategists, and account managers to align content with campaign objectives. Develop brand tone, voice, taglines, and messaging frameworks for multiple brands. Adapt writing style to different audiences and platforms (B2B, B2C). Proofread and edit content to ensure quality, grammar, and brand consistency. Stay up to date with industry trends and digital content best practices. Requirements Bachelor’s degree in English, Journalism, Advertising, Communications, or related field. 2–5 years of proven experience as a copywriter, preferably in an ad agency. Strong portfolio demonstrating creative writing across different formats (ad campaigns, social, long-form, video scripts). Excellent command of English and storytelling ability. Ability to work under tight deadlines and manage multiple projects simultaneously. Understanding of SEO content principles is a plus. What We Offer Work on diverse brands across industries. Creative freedom and an inspiring work culture. Opportunities to grow with a 360-degree integrated advertising agency. Energetic, passionate, and collaborative team. To Apply: Send your resume and writing portfolio to hr@infinityadvt.com
Infinity advertising is seeking an experienced and innovative Social Media Optimization (SMO) Specialist to join our team. The successful candidate will be responsible for enhancing our social media presence, driving engagement, and improving our online visibility. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and best practices. Responsibilities 1. Social Media Strategy Development: o Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates. o Identify target audiences and create tailored content strategies to reach and engage them effectively. 2. Content Creation and Management: o Create, curate, and manage high-quality content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others. o Collaborate with the creative team to produce visually appealing and compelling multimedia content. 3. Community Engagement: o Monitor and respond to comments, messages, and mentions in a timely and professional manner. o Foster positive relationships with followers, influencers, and other stakeholders to build a strong online community. 4. Performance Analysis and Reporting: o Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns. o Generate detailed reports on campaign performance, insights, and areas for improvement. 5. Social Media Advertising: o Plan and execute paid social media campaigns to boost reach and engagement. o Optimize ad spend and performance through A/B testing and data-driven adjustments. 6. Trend Monitoring and Innovation: o Stay up-to-date with the latest social media trends, tools, and best practices. o Experiment with new features, formats, and platforms to keep the brand’s social media presence fresh and engaging. 7. Collaboration and Training: o Work closely with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive brand messaging. o Provide training and support to team members on social media best practices and tools. Qualifications Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. Experience: 5-7 years of experience in social media management and optimization. Skills and Competencies: Proven track record of developing and executing successful social media strategies. Strong understanding of social media platforms, algorithms, and analytics tools. Excellent writing, editing, and communication skills. Creative mindset with the ability to generate innovative ideas. Strong analytical skills and ability to interpret social media metrics. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and advertising platforms (e.g., Facebook Ads Manager). Preferred Qualifications: Experience in a similar role within an advertising or digital marketing agency. Certification in social media marketing or digital marketing. Knowledge of SEO principles and how they apply to social media.