Location: Faridabad On-site Experience: 2–5 years Company: Infinity Advertising Network About Us Infinity Advertising is a full-service integrated advertising agency with over 30 years of experience in building brands. We specialize in outdoor media, digital marketing, branding, creative strategy, and campaign execution for top-tier clients across India. We're a fast-paced, innovative, and passionate team of thinkers and doers who believe in delivering creative excellence that drives results. Job Description We are seeking a creative and detail-oriented Copywriter to join our team. The ideal candidate will be responsible for crafting compelling content across digital and traditional platforms — from social media campaigns and ad copies to website content, scripts, taglines, and brand messaging. Key Responsibilities Write clear, concise, and engaging copy for digital campaigns, social media, emailers, websites, and print ads. Collaborate with designers, marketing strategists, and account managers to align content with campaign objectives. Develop brand tone, voice, taglines, and messaging frameworks for multiple brands. Adapt writing style to different audiences and platforms (B2B, B2C). Proofread and edit content to ensure quality, grammar, and brand consistency. Stay up to date with industry trends and digital content best practices. Requirements Bachelor’s degree in English, Journalism, Advertising, Communications, or related field. 2–5 years of proven experience as a copywriter, preferably in an ad agency. Strong portfolio demonstrating creative writing across different formats (ad campaigns, social, long-form, video scripts). Excellent command of English and storytelling ability. Ability to work under tight deadlines and manage multiple projects simultaneously. Understanding of SEO content principles is a plus. What We Offer Work on diverse brands across industries. Creative freedom and an inspiring work culture. Opportunities to grow with a 360-degree integrated advertising agency. Energetic, passionate, and collaborative team. To Apply: Send your resume and writing portfolio to hr@infinityadvt.com
Infinity advertising is seeking an experienced and innovative Social Media Optimization (SMO) Specialist to join our team. The successful candidate will be responsible for enhancing our social media presence, driving engagement, and improving our online visibility. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and best practices. Responsibilities 1. Social Media Strategy Development: o Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates. o Identify target audiences and create tailored content strategies to reach and engage them effectively. 2. Content Creation and Management: o Create, curate, and manage high-quality content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others. o Collaborate with the creative team to produce visually appealing and compelling multimedia content. 3. Community Engagement: o Monitor and respond to comments, messages, and mentions in a timely and professional manner. o Foster positive relationships with followers, influencers, and other stakeholders to build a strong online community. 4. Performance Analysis and Reporting: o Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns. o Generate detailed reports on campaign performance, insights, and areas for improvement. 5. Social Media Advertising: o Plan and execute paid social media campaigns to boost reach and engagement. o Optimize ad spend and performance through A/B testing and data-driven adjustments. 6. Trend Monitoring and Innovation: o Stay up-to-date with the latest social media trends, tools, and best practices. o Experiment with new features, formats, and platforms to keep the brand’s social media presence fresh and engaging. 7. Collaboration and Training: o Work closely with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive brand messaging. o Provide training and support to team members on social media best practices and tools. Qualifications Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. Experience: 5-7 years of experience in social media management and optimization. Skills and Competencies: Proven track record of developing and executing successful social media strategies. Strong understanding of social media platforms, algorithms, and analytics tools. Excellent writing, editing, and communication skills. Creative mindset with the ability to generate innovative ideas. Strong analytical skills and ability to interpret social media metrics. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and advertising platforms (e.g., Facebook Ads Manager). Preferred Qualifications: Experience in a similar role within an advertising or digital marketing agency. Certification in social media marketing or digital marketing. Knowledge of SEO principles and how they apply to social media.
Role Overview We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution. Key ResponsibilitiesPaid Media Execution & Optimization • Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels. • Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets. • Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance. Data & Analytics • Build performance dashboards to monitor KPIs for organisation and clients. • Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations. • Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics. Funnel & Conversion Optimization • Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages. • Manage landing page optimization, CRO experiments, and lead nurturing flows. • Partner with content, UX, and design teams for better creative-performance alignment. Martech & Automation • Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns. • Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment. Client & Internal Collaboration • Translate business goals into performance strategies for both organisation and clients. • Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities. • Work closely with creative, content, and product marketing teams to deliver full-funnel impact. Key KPIs • CAC & ROI: Reduce cost of acquisition by 15–20% YoY. • Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation. • Funnel Conversion Rates: Improve landing page conversion rates by 10–15%. • Retention & LTV: Increase customer retention and lifetime value through remarketing & automation. • Client Impact: Deliver measurable performance uplift for client portfolios. Qualifications & Experience • Bachelor’s/Master’s in Marketing, Business, Data Analytics, or related field. • 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred). • Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing. • Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models. • Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze. • Strong analytical, communication, and stakeholder management skills. • Certification in Google Ads / Meta / Analytics preferred. Ideal Candidate Attributes • Data-driven storyteller with ability to simplify complex numbers into actionable insights. • Strong balance of strategy + execution mindset. • Excited about driving transformation through performance marketing innovation. • Comfortable working in a fast-paced, growth-driven environment across industries.
Role Overview We are seeking a highly driven and analytical Strategy & Planning Manager to lead marketing transformation initiatives across the organization and for key clients. This role will be central to driving business growth by aligning marketing strategy with organizational goals, creating data-led roadmaps, and ensuring consistent delivery of measurable results. The ideal candidate will combine strategic foresight, performance marketing know-how, and transformation expertise to design scalable marketing systems, build future-proof go-to-market plans, and deliver impact for diverse clients and internal projects. Key Responsibilities Strategic Planning & Transformation • • Develop and implement annual and quarterly marketing transformation roadmaps for both the organization and clients. • • Translate organizational vision into actionable strategies and KPIs, ensuring alignment with business objectives. • • Identify opportunities for digital adoption, automation, and Martech integration across client campaigns and internal processes. • • Partner with leadership to evolve positioning, GTM strategies, and business models in line with industry trends. Client & Internal Advisory • • Act as a strategic advisor to clients, presenting insights, transformation ideas, and marketing performance frameworks. • • Create customized playbooks for clients across industries, focusing on digital-first, data-driven, and consumer-centric marketing strategies. • • Conduct workshops with client teams to align marketing objectives with sales, customer experience, and revenue outcomes. Performance Management & KPIs • • Define and monitor quarterly KPIs and OKRs for the organization and client accounts. • • Establish frameworks for ROI measurement, attribution models, CAC, and LTV tracking. • • Build dashboards with analytics teams for real-time visibility of marketing performance. Market & Industry Insights • • Conduct competitive benchmarking, consumer research, and trend analysis to inform decision-making. • • Keep track of global marketing innovation, applying best practices and transformation models for client growth. Collaboration & Leadership • • Work closely with Creative, Performance, Data, and Tech teams to translate strategy into execution. • • Lead cross-functional alignment across business, product, and marketing teams. • • Provide mentorship to junior strategists, analysts, and planners in the team. Required Skills & Competencies • • Proven experience in marketing strategy, transformation, or planning (6-7 years). • • Strong knowledge of digital marketing, performance media, CRM, automation, and analytics. • • Ability to connect brand, business, and customer journeys into measurable strategies. • • Strong financial acumen: experience with budget allocation, ROI frameworks, CAC & LTV models. • • Analytical thinker with storytelling ability to turn data into compelling insights. • • Strong stakeholder management: able to interface with C-suite executives and client leadership. • • Excellent presentation, communication, and project management skills. Qualifications • • MBA or Postgraduate degree in Marketing, Strategy, or Business Management. • • Certifications in Digital Marketing, Marketing Analytics, Martech, or Business Strategy are a plus. • • Prior experience in consulting, marketing transformation, or strategic planning will be highly valued. Success Metrics (KPIs for this role) • • Delivery of quarterly transformation roadmaps (organization + client). • • % improvement in ROI and campaign efficiency across client accounts. • • Reduction in CAC and increase in LTV through transformed marketing strategies. • • Client satisfaction scores and renewal/expansion rate. • • Adoption of new Martech or process innovations within the organization.
Role Overview We’re seeking a next-gen AI Creative Content Creator who can conceptualize, design, and produce high-performing digital content using generative AI tools (like Sora, Runway, Midjourney, MakeUGC, Pika Labs, Kaiber, ElevenLabs, etc.) in collaboration with human creative strategy. This role sits at the convergence of creativity, technology, and performance — ideal for someone who’s part storyteller, part prompt engineer, and part data-driven creator. Key Responsibilities 1. Creative Concepting & Story Design • Translate brand briefs into AI-first creative storyboards, scripts, and campaigns across digital, video, and social formats. • Use AI tools to generate visual and motion assets, UGC-style content, ads, and narrative sequences aligned with campaign strategy. • Develop and test multiple creative variants for performance optimization (hooks, CTAs, tone, voiceovers, visuals). 2. AI Tool Integration & Workflow • Operate and experiment with cutting-edge AI creative platforms (MakeUGC, Sora, Runway, Midjourney, Pika Labs, D-ID, etc.). • Build end-to-end AI workflows — from idea to execution — using automation tools like Make.com, ChatGPT, Synthesia, Descript, or Figma AI. • Maintain brand consistency through AI model training and locked brand kits across clients. 3. Performance & Data Alignment • Work with the Performance Marketing and Infinity Intelligence teams to analyze creative impact, engagement metrics, and A/B test results. • Optimize creative prompts and outputs based on audience data, campaign performance, and behavioral insights. 4. Collaboration & SYNC Framework Integration • Partner with strategy, copy, design, and media teams to ensure every creative aligns with the SYNC pillars: Story, Yield, Network, and Commerce. • Contribute to building Infinity’s proprietary AI creative library and assist in client demos or case studies for AI-led creativity. Ideal Candidate Profile Experience • 3-5 years in digital content creation, motion design, or creative production (agency, startup, or brand side). • Proven experience using AI creative tools (visual, video, or text-based). • Prior exposure to UGC ad creation, DTC campaigns, or social-first content a plus. Skills • Exceptional storytelling, copywriting, and visual sensibility. • Proficiency in prompt writing, creative ideation, and AI workflow automation. • Working knowledge of Midjourney / Runway / Sora / MakeUGC / Pika Labs / ChatGPT / ElevenLabs / Canva AI. • Understanding of social and performance content trends across Instagram, TikTok, YouTube, and Meta Ads ecosystem. Mindset • Experimental and fast-learning attitude towards AI tools and trends. • Strong bias for action, curiosity, and innovation. • Collaborative, detail-oriented, and performance-focused. • Comfortable blending human creativity with machine precision. What We Offer • Opportunity to work at the forefront of AI-led creative transformation. • Access to premium AI tools, creative labs, and innovation budgets. • Fast-track career growth within the Infinity 2.0 ecosystem. • Hybrid, flexible work culture with deep creative freedom. • Work with global brands, next-gen startups, and experimental IPs. How to Apply Send your portfolio, AI-generated creative samples, and a short note on your favorite AI tool to HR@infinityadvt.com with the subject line: “AI Creative Content Creator
Role Overview We're seeking a next-gen AI Creative Content Creator who can conceptualize, design, and produce high-performing digital content using generative AI tools (like Sora, Runway, Midjourney, MakeUGC, Pika Labs, Kaiber, ElevenLabs, etc.) in collaboration with human creative strategy. This role sits at the convergence of creativity, technology, and performance ideal for someone who's part storyteller, part prompt engineer, and part data-driven creator. Key Responsibilities 1. Creative Concepting & Story Design Translate brand briefs into AI-first creative storyboards, scripts, and campaigns across digital, video, and social formats. Use AI tools to generate visual and motion assets, UGC-style content, ads, and narrative sequences aligned with campaign strategy. Develop and test multiple creative variants for performance optimization (hooks, CTAs, tone, voiceovers, visuals). 2. AI Tool Integration & Workflow Operate and experiment with cutting-edge AI creative platforms (MakeUGC, Sora, Runway, Midjourney, Pika Labs, D-ID, etc.). Build end-to-end AI workflows from idea to execution using automation tools like Make.com, ChatGPT, Synthesia, Descript, or Figma AI. Maintain brand consistency through AI model training and locked brand kits across clients. 3. Performance & Data Alignment Work with the Performance Marketing and Infinity Intelligence teams to analyze creative impact, engagement metrics, and A/B test results. Optimize creative prompts and outputs based on audience data, campaign performance, and behavioral insights. 4. Collaboration & SYNC Framework Integration Partner with strategy, copy, design, and media teams to ensure every creative aligns with the SYNC pillars: Story, Yield, Network, and Commerce. Contribute to building Infinity's proprietary AI creative library and assist in client demos or case studies for AI-led creativity. Ideal Candidate Profile Experience 3-5 years in digital content creation, motion design, or creative production (agency, startup, or brand side). Proven experience using AI creative tools (visual, video, or text-based). Prior exposure to UGC ad creation, DTC campaigns, or social-first content a plus. Skills Exceptional storytelling, copywriting, and visual sensibility. Proficiency in prompt writing, creative ideation, and AI workflow automation. Working knowledge of Midjourney / Runway / Sora / MakeUGC / Pika Labs / ChatGPT / ElevenLabs / Canva AI. Understanding of social and performance content trends across Instagram, TikTok, YouTube, and Meta Ads ecosystem. Mindset Experimental and fast-learning attitude towards AI tools and trends. Strong bias for action, curiosity, and innovation. Collaborative, detail-oriented, and performance-focused. Comfortable blending human creativity with machine precision. What We Offer Opportunity to work at the forefront of AI-led creative transformation. Access to premium AI tools, creative labs, and innovation budgets. Fast-track career growth within the Infinity 2.0 ecosystem. Hybrid, flexible work culture with deep creative freedom. Work with global brands, next-gen startups, and experimental IPs. How to Apply Send your portfolio, AI-generated creative samples, and a short note on your favorite AI tool to [HIDDEN TEXT] with the subject line: AI Creative Content Creator
The Junior Visualiser will be responsible for assisting in the creation of visual concepts, layouts, and designs for digital and print media. The role requires creativity, attention to detail, and the ability to translate ideas into visually appealing designs aligned with brand guidelines. Key Responsibilities -Support the design team in developing creative concepts for campaigns, social media, and brand materials. -Create layouts, mock-ups, and visual presentations as per briefs. -Adapt and resize creatives for various digital and print platforms. -Coordinate with copywriters and art directors to visualise ideas. -Ensure brand consistency across all creatives. -Stay updated with current design trends, tools, and techniques. -Assist in finalising artworks for production and delivery.
We are seeking an experienced and dynamic Human Resources Manager to lead and manage all HR functions, including talent acquisition, employee engagement, performance management, compliance, and organisational culture. The ideal candidate will be a proactive problem-solver who can build strong relationships, streamline HR processes, and support leadership in building a high-performance, people-centric organisation. Key Responsibilities Handle end-to-end recruitment & onboarding Manage employee engagement, policies, and HR operations Oversee performance reviews, goal setting & feedback cycles Maintain HR compliance, documentation & statutory requirements Drive training, development & culture-building initiatives Requirements 4–7 years of HR experience Strong communication & interpersonal skills Solid understanding of HR policies & labour laws Experience in fast-paced environments preferred
As a Junior Visualiser, you will be responsible for assisting in the creation of visual concepts, layouts, and designs for digital and print media. Your role will require creativity, attention to detail, and the ability to translate ideas into visually appealing designs aligned with brand guidelines. Key Responsibilities: - Support the design team in developing creative concepts for campaigns, social media, and brand materials. - Create layouts, mock-ups, and visual presentations as per briefs. - Adapt and resize creatives for various digital and print platforms. - Coordinate with copywriters and art directors to visualize ideas. - Ensure brand consistency across all creatives. - Stay updated with current design trends, tools, and techniques. - Assist in finalizing artworks for production and delivery. As a Junior Visualiser, you will be responsible for assisting in the creation of visual concepts, layouts, and designs for digital and print media. Your role will require creativity, attention to detail, and the ability to translate ideas into visually appealing designs aligned with brand guidelines. Key Responsibilities: - Support the design team in developing creative concepts for campaigns, social media, and brand materials. - Create layouts, mock-ups, and visual presentations as per briefs. - Adapt and resize creatives for various digital and print platforms. - Coordinate with copywriters and art directors to visualize ideas. - Ensure brand consistency across all creatives. - Stay updated with current design trends, tools, and techniques. - Assist in finalizing artworks for production and delivery.