Copywriter

Job Description

Job Position: Copywriter Exp: 2 - 4 yrs Location: Udyog Vihar, Gurugram Who we are: FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with FableStreet , a premium western wear brand focused on providing the best fit for Indian women and Pinkfort — an ethnic, Indo-western brand reimagining traditional clothing for the woman of today. Roles & Responsibilities: The desired candidate would be a key part of our Brand & Marketing team. They will have to play a key role in holding communication across touchpoints, working on social media calendar planning, tracking performance of ads and CRM, conceptualizing interesting content with their natural skill of storytelling keeping the relationship with customers as relatable as possible. Key Responsibilities include but are not limited to: 1. Write clear smart copies with the tone of voice of our brand 2. Interpret copywriting briefs to understand project requirements 3. Collaborate with several teams (product development, business, brand and marketing, marketplaces, graphic designers) for various campaigns and launches 4. Edit and proof-read copy as needed 5. Use SEO principles to maximize the reach 6. Source images and other content Candidate Profile: - Should have 2-4 years of experience - Impeccable English - Hunger & drive to do a better job every day - Ability to think from the consumer's perspective - Should be creative & agile - Should be organized and attentive to details - Fashion background or inclination would be a big plus - MS Office proficiency preferred Show more Show less