Copywriter

Who Are We

EMB Global (EMB) is Asia’s largest B2B managed marketplace for digital services, serving clients globally across three core categories: IT Development, Marketing, and Resource Augmentation. We are backed by top global investors including Alphawave Global, DST Global, Chiratae, and Tanglin and we raised $17Mn as part of series A.

We are the one-stop solution for businesses aiming to transform and expand digitally. Our platform is designed to facilitate service discovery, assist end users in making informed decisions, and bridge the gap between project execution and timely delivery. EMB provides a reliable safety net for businesses struggling to find trustworthy agencies.

Job Overview

We’re on the lookout for a passionate and strategic Copywriter who can blend creativity with clarity and craft narratives that bring our brand to life. If you love the power of words, think beyond taglines, and understand how brand messaging connects with audiences across platforms, this is your calling.

This is not just a content creation role; you’ll play a key part in shaping brand voice, campaign narratives, product storytelling, and more.

Roles & Responsibilities:

• Develop and maintain a consistent brand tone and voice across all touchpoints.
• Collaborate with design, marketing, product, and leadership teams to create compelling narratives for campaigns, ads, social, web, videos, and product.
• Write creative, conversion-focused content for websites, landing pages, emailers, social media, brochures, and brand decks.
• Craft brand stories, positioning statements, and taglines that resonate with our target audience.
• Interpret creative briefs and develop messaging strategies accordingly.
• Stay informed about industry trends, consumer behavior, and competitor brands.
• Conduct occasional content audits to ensure consistency and impact.

Qualifications:

• 2–3 years of experience as a Copywriter, preferably in branding, digital marketing, or creative agencies/startups.
• Strong grasp of brand strategy, storytelling, and content frameworks.
• Excellent writing, editing, and proofreading skills.
• Familiarity with content performance metrics and basic SEO is a plus
• Experience collaborating with cross-functional teams.
• Experience in launching brand campaigns or rebranding initiatives.
• A strong POV on modern brand narratives and content trends.