Copywriter

As a Copywriter at HGS Interactive, you will be responsible for developing and implementing content strategies to drive brand awareness, engage target audiences, and increase customer acquisition and retention. Your role is crucial in aligning advertising strategies with company goals, creating innovative advertising copy for global audiences, and producing ad-worthy digital content for various marketing campaigns. Key Responsibilities: - Develop and execute comprehensive advertising strategies in line with company objectives. - Create creative advertising copy, communication strategies, messaging, and campaign roll-out plans. - Craft engaging copy for video production, including storyboarding and scripting. - Generate digital copy for social media and performance marketing campaigns. - Produce content through writing, editing, and proofreading to maintain accuracy and consistency. - Stay updated on industry best practices and emerging trends in content marketing and digital strategies. - Collaborate with external partners, agencies, and influencers to enhance the reach and impact of content campaigns. Qualifications: - Bachelor's degree in marketing, communications, journalism, or related field (master's degree is a plus). - Minimum 3 years of experience in content strategy development and digital marketing. - Experience working with digital agencies and a US/global client base. - Demonstrated campaign results showcasing creativity and content excellence. - Strong understanding of digital marketing channels such as advertising campaigns, social media, email marketing, SEO, and content management systems. - Excellent written and verbal communication skills to create compelling content. - Creative thinking, problem-solving abilities, and attention to detail. - Updated knowledge of content marketing trends, emerging technologies, and industry developments. Please note that there were no additional details about the company in the job description provided.,