Copywriter

Job Title: Copywriter

Location: On-Site, Gurgaon Experience: 1–2 years Employment Type: Full-time

About Cumin Co.

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.

Website: www.cuminco.com

Instagram: https://www.instagram.com/cuminco_india/?next=%2F

Role Overview

At Cumin Co., we’re looking for a Copywriter who can bring our brand voice to life across all touchpoints. With 1–2 years of experience in D2C brands, you’ll create clear, creative, and conversion-driven copy for product pages, ads, emails, and social campaigns. You’ll collaborate with marketing and design teams to ensure messaging is consistent, engaging, and resonates with our audience.

Key Responsibilities

• Write clear, engaging, and persuasive copy for website, product pages, ads, social media, email campaigns, and other marketing channels.
• Collaborate with design, marketing, and brand teams to ensure cohesive brand communication.
• Understand the target audience and tailor content to maximize engagement and conversions.
• Create catchy taglines, product descriptions, and storytelling content to highlight brand USP.
• Edit and proofread content to maintain brand tone, style, and quality standards.
• Stay updated with industry trends, competitors, and consumer behavior in the D2C space.

Requirements

• 1–2 years of experience as a copywriter, preferably with D2C brands.
• Candidates with a background in English Honours or Mass Communication will be preferred.
• Strong command of English with excellent writing, editing, and proofreading skills.
• Ability to adapt tone and style for different platforms (social, ads, email, website).
• A creative thinker with an eye for detail and a passion for storytelling.
• Familiarity with SEO and digital marketing best practices is a plus.
• A portfolio showcasing past work with D2C brands.

What We Offer

• A dynamic, fast-paced environment with room to experiment and grow.
• Opportunity to shape communication for an emerging D2C brand.
• Collaborative and creative team culture.
• Competitive compensation and growth opportunities.

Apply Now:

If you're passionate about building intuitive digital journeys and believe good design belongs in every kitchen, send your resume to careers@cuminco.com/ revathi@cuminco.com

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you an immediate joiner?

Experience:

• Copywriting: 1 year (Required)

Work Location: In person