Copy Writer – Beauty, Skincare, Cosmetics & Lifestyle

3 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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About the Role

modern Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing

science + lifestyle


Key Responsibilities

1. Website, Product & E-commerce Copywriting

  • Write

    D2C-style product descriptions

    , hero copy, ingredients list explanations, and routine guides.
  • Turn

    skincare actives

    (Niacinamide, AHA/BHA, Vitamin C, Retinol, Peptides, Ceramides) into simple, persuasive product stories.
  • Create category pages for

    serums, cleansers, toners, sunscreens, moisturizers, haircare, fragrances, and cosmetics

    .
  • Build

    SEO-optimized landing pages

    , product bundles, CTA frameworks, and comparison charts.
  • Write for e-commerce marketplaces like

    Nykaa, Amazon, Tira, Myntra

    ,

    Flipkart

    etc.


2. Blog, Editorial & Skincare Education Content

  • Write long-form articles on

    skincare routines, ingredient science, before/after transformations, myths vs facts

    , and beginner-friendly skincare education.
  • Produce

    dermatologically aligned content

    referencing formulations, pH balance, patch testing, clean beauty standards, and claim accuracy.
  • Craft trend-based pieces on

    K-beauty, skin cycling, minimal routines, barrier repair, glass skin, sunscreen layering

    , etc.
  • Integrate SEO keywords naturally while maintaining an aspirational tone.


3. Advertising & Performance Marketing Copy

  • Write high-converting copy for

    Instagram Ads, Meta Ads, YouTube Ads, Google Performance Max

    , and retargeting campaigns.
  • Build scripts for

    UGC creators, influencer videos, product demos, reel hooks

    , and testimonial videos.
  • Create messaging for

    paid campaigns

    , focusing on benefits, pain points, and product claims.
  • Develop punchy headlines, hooks, value propositions, and scroll-stopping copy.


4. Social Media Storytelling & Creative Copy

  • Write crisp, aesthetic, and trend-aware captions for

    Instagram, YouTube, Pinterest, and brand reels

    .
  • Build storytelling for launches, ingredient breakdowns, behind-the-scenes content, and founder-led narratives.
  • Repurpose long content into micro stories, carousel copy, reel scripts, and hook-first snackable content.
  • Maintain a premium, clean, minimalist brand voice.


5. Brand Communication & Creative Assets

  • Write content for brand brochures, email newsletters, packaging, unboxing cards, product kits, and press releases.
  • Collaborate with design, product, R&D, dermatologists, and marketing to refine messaging.
  • Maintain consistency across

    ad campaigns, website, catalogues, influencer kits, and PR materials

    .


Content & SEO Writing

We’re also looking for someone who can handle the content side of things. You’ll be creating blogs, articles, landing page copy, and other long-form pieces that help us rank for the right keywords. This includes researching topics, aligning content with search intent, and making sure every piece supports our broader marketing goals. The idea is simple: write material that’s useful to real readers and still performs well on search engines.


What We’re Looking For

  • 3+ years of experience

    writing for

    beauty, skincare, cosmetics, personal care, or lifestyle D2C brands

    .
  • Experience working with top cosmetics and skincare brands etc.
  • Strong portfolio showing

    product pages, ad copy, blogs, brand tone creation, and SEO writing

    .
  • Deep understanding of

    ingredients, formulations, concentrations, textures, clinical claims, and regulatory-safe language

    .
  • Hands-on familiarity with

    SEO, keyword planning, content strategy, e-commerce funnels, CRO

    , and social-first content.
  • Ability to adapt tone: premium, minimalist, scientific, conversational, or GenZ — depending on platform.
  • Excellent research, grammar, and editing skills.
  • Awareness of

    global and Indian beauty trends

    , consumer behavior, and digital-first storytelling.


Why Join Us

  • Be the voice of a growing premium beauty brand with a strong focus on

    science-based and lifestyle-driven storytelling

    .
  • Take full creative ownership across website, ads, campaigns, and brand identity.
  • Work closely with teams across

    product development, marketing, design, and e-commerce

    .
  • Contribute directly to new product launches, campaigns, and brand growth.

 

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