Copy Writer – Beauty, Skincare, Cosmetics & Lifestyle

Location:

Salary Range:

Experience:

About the Role

modern Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing

science + lifestyle

Key Responsibilities

1. Website, Product & E-commerce Copywriting

• Write

  D2C-style product descriptions

  , hero copy, ingredients list explanations, and routine guides.
• Turn

  skincare actives

  (Niacinamide, AHA/BHA, Vitamin C, Retinol, Peptides, Ceramides) into simple, persuasive product stories.
• Create category pages for

  serums, cleansers, toners, sunscreens, moisturizers, haircare, fragrances, and cosmetics

  .
• Build

  SEO-optimized landing pages

  , product bundles, CTA frameworks, and comparison charts.
• Write for e-commerce marketplaces like

  Nykaa, Amazon, Tira, Myntra

  ,

  Flipkart

  etc.

2. Blog, Editorial & Skincare Education Content

• Write long-form articles on

  skincare routines, ingredient science, before/after transformations, myths vs facts

  , and beginner-friendly skincare education.
• Produce

  dermatologically aligned content

  referencing formulations, pH balance, patch testing, clean beauty standards, and claim accuracy.
• Craft trend-based pieces on

  K-beauty, skin cycling, minimal routines, barrier repair, glass skin, sunscreen layering

  , etc.
• Integrate SEO keywords naturally while maintaining an aspirational tone.

3. Advertising & Performance Marketing Copy

• Write high-converting copy for

  Instagram Ads, Meta Ads, YouTube Ads, Google Performance Max

  , and retargeting campaigns.
• Build scripts for

  UGC creators, influencer videos, product demos, reel hooks

  , and testimonial videos.
• Create messaging for

  paid campaigns

  , focusing on benefits, pain points, and product claims.
• Develop punchy headlines, hooks, value propositions, and scroll-stopping copy.

4. Social Media Storytelling & Creative Copy

• Write crisp, aesthetic, and trend-aware captions for

  Instagram, YouTube, Pinterest, and brand reels

  .
• Build storytelling for launches, ingredient breakdowns, behind-the-scenes content, and founder-led narratives.
• Repurpose long content into micro stories, carousel copy, reel scripts, and hook-first snackable content.
• Maintain a premium, clean, minimalist brand voice.

5. Brand Communication & Creative Assets

• Write content for brand brochures, email newsletters, packaging, unboxing cards, product kits, and press releases.
• Collaborate with design, product, R&D, dermatologists, and marketing to refine messaging.
• Maintain consistency across

  ad campaigns, website, catalogues, influencer kits, and PR materials

  .

Content & SEO Writing

We’re also looking for someone who can handle the content side of things. You’ll be creating blogs, articles, landing page copy, and other long-form pieces that help us rank for the right keywords. This includes researching topics, aligning content with search intent, and making sure every piece supports our broader marketing goals. The idea is simple: write material that’s useful to real readers and still performs well on search engines.

What We’re Looking For

• 3+ years of experience

  writing for

  beauty, skincare, cosmetics, personal care, or lifestyle D2C brands

  .
• Experience working with top cosmetics and skincare brands etc.
• Strong portfolio showing

  product pages, ad copy, blogs, brand tone creation, and SEO writing

  .
• Deep understanding of

  ingredients, formulations, concentrations, textures, clinical claims, and regulatory-safe language

  .
• Hands-on familiarity with

  SEO, keyword planning, content strategy, e-commerce funnels, CRO

  , and social-first content.
• Ability to adapt tone: premium, minimalist, scientific, conversational, or GenZ — depending on platform.
• Excellent research, grammar, and editing skills.
• Awareness of

  global and Indian beauty trends

  , consumer behavior, and digital-first storytelling.

Why Join Us

• Be the voice of a growing premium beauty brand with a strong focus on

  science-based and lifestyle-driven storytelling

  .
• Take full creative ownership across website, ads, campaigns, and brand identity.
• Work closely with teams across

  product development, marketing, design, and e-commerce

  .
• Contribute directly to new product launches, campaigns, and brand growth.