Content Writer

Company Description Upturn Technologies Private Limited, established in 2021, is a fast-growing company specializing in software development and solutions. They offer services in web development, application development, web design, ERP software development, chatbot development, artificial intelligence, e-commerce, AR/VR, cloud & DevOps, and more. With a focus on flawless project completion, Upturn Technologies has successfully delivered over 50 projects on time. Job Summary: We are looking for a talented and tech-savvy content writer to create high-quality, engaging, and conversion-driven content for our SaaS product. The ideal candidate should understand B2B content marketing, have experience writing for software or technology brands, and be able to simplify complex concepts into easy-to-understand content for various customer personas. Key Responsibilities: Write SEO-optimized blog posts, website content, case studies, product descriptions, landing pages, email campaigns, and white papers for our SaaS platform. Understand the SaaS product’s features, benefits, and use cases to translate them into compelling content. Collaborate with product, marketing, and sales teams to align content with user journey stages and campaign goals. Research industry trends, competitor content, and customer pain points to develop insightful and relevant topics. Edit and proofread content for clarity, accuracy, tone, and consistency. Monitor content performance metrics and make data-driven improvements. Maintain and update the content calendar to ensure consistent publishing. Requirements: Bachelor’s degree in English, communications, marketing, journalism, or a related field. 2+ years of experience as a content writer, preferably in the SaaS or tech industry. Strong understanding of SEO, keyword research, and content strategy. Ability to write for different personas (e.g., decision-makers, end users, developers). Familiarity with tools like WordPress, Google Analytics, SEMrush, or HubSpot. Excellent writing, editing, and communication skills. Preferred Skills: Experience writing for B2B SaaS audiences. Basic knowledge of software development or cloud technologies. Understanding of content funnels, lead generation, and inbound marketing. Show more Show less