Content Writer

Key Responsibilities

• Content Creation:

  Produce high-quality, detailed blog posts (5–6 per month) on various healthcare topics relevant to our brand and target audience. This includes ideation, drafting, editing, and optimizing for search engines (SEO).

• Research:

  Conduct thorough research on healthcare trends, medical conditions, treatments, and industry news to ensure accuracy, relevance, and credibility of all content.

• Newsletter Development:

  Write engaging and informative email newsletters to communicate updates, promotions, and valuable insights to our subscribers.

• LinkedIn Content:

  Create and manage professional, brand-aligned posts for LinkedIn to build thought leadership, showcase expertise, and engage our healthcare community.

• Google My Business (GMB) Management:

  Craft professional and empathetic responses to customer reviews and inquiries on our Google My Business profile, maintaining a positive online presence and brand reputation.

• Offline & Campaign Content:

  Develop compelling content for offline and integrated marketing needs, including brochures, event materials, pamphlets, posters, and content for digital campaigns to support brand outreach.

• Grammar & Editing:

  Ensure all written materials are grammatically correct, well-structured, consistent in tone and style, and free of errors. Proofread and edit content from other team members as needed.

• Communication:

  Collaborate effectively with internal teams, including marketing, product, and medical experts, to gather information and align content with overall business objectives.

• Brand Voice:

  Maintain and evolve a consistent and professional brand voice across all written platforms.

• SEO Optimization:

  Implement SEO best practices in content creation to improve organic search rankings and drive website traffic.

Required Skills and Qualifications

• Proven experience as a Content Writer, ideally with 2–4 years in the healthcare, pharmaceutical, or medical industry. A portfolio demonstrating relevant writing samples is essential.
• Exceptional written communication skills with a keen eye for detail.
• Impeccable grammar, punctuation, and spelling.
• Ability to translate complex medical information into clear, accessible language for various audiences.
• Familiarity with content management systems (CMS) and basic SEO principles.
• A Bachelor's degree in Marketing, Journalism, Communications, English, Public Health, or a related field.