Content Writer

Job Description

About the company DiLytics is a leading Information Technology (IT) Services Provider completely focused on Analytics, Business Intelligence, Data Warehousing, ETL Data Integration and Enterprise Performance Management solutions. We have been growing for 13+ years with global offices in the US, Canada and India. We are an employee-friendly company that offers its employees a career path that comes with inherent flexibility to move across roles. We are looking for a Content Writer with the following requirements. Job Responsibilities: · Conduct thorough research on industry-related topics to develop original and engaging content. · Write SEO-optimized content for category pages and the overall website to improve search engine visibility. · Strong understanding and experience in creating content across multiple formats including blogs, white papers, eBooks, video scripts, sales materials, company website and webinar content. · Maintain brand consistency across all written content in terms of style, tone, fonts, and imagery. · Excellent writing , Proofread, edit, and update content regularly to ensure accuracy and relevance. · Collaborate with the design team to visually enhance articles and other content formats. · Coordinate with the SEO team to make blogs and articles search engine friendly. · Support the marketing team in crafting compelling content for advertising and promotional campaigns. · Develop impactful headlines and persuasive body copy to attract and retain the target audience. · Identify gaps in existing content and recommend new ideas to address customer needs. · Revamp outdated content to ensure it aligns with current trends and audience expectations. · Create content in diverse formats such as eBooks, video scripts, sales collateral, and webinar materials. Requirements: · Minimum 2 years of experience in content writing within the IT marketing domain. · Background in SaaS, pure-play IT services, or IT product-based companies is essential. Show more Show less