Content & Workflow Manager

We’re Hiring: Content & Workflow Manager (Bangalore, Onsite)

About Us

Content & Workflow Manager

Role Overview:

emails, push notifications, WhatsApp campaigns, and in-app messaging

nurture leads, engage users, and drive conversions

Key Responsibilities:

✅ Design and implement lead nurturing workflows (Day 0 → Day 30 journeys).

✅ Write engaging content for bulk emails, push notifications, and WhatsApp campaigns.

✅ Segment users based on behavior (free course joiners, active learners, dormant users, buyers).

✅ Own the campaign calendar — daily, weekly, monthly communication.

✅ Work closely with closers, marketing, and operations to align messaging with business goals.

✅ Track performance (open rates, CTR, conversions) and optimize campaigns.

✅ Repurpose content from testimonials, webinars, and courses into bite-sized formats.

✅ Experiment with new engagement formats (polls, quizzes, gamification).

Key Requirements:

✨ Minimum 2 years of experience in digital marketing, content strategy, or lead nurturing (EdTech/FinTech a plus).

✨ Strong copywriting skills — short, persuasive, and clear communication.

✨ Hands-on with email marketing tools, push notifications, or WhatsApp API.

✨ Data-driven mindset with ability to analyze and iterate.

✨ Highly organised, proactive, and growth-oriented.

What We Offer:

💼 Salary as per industry standards.

⚡ Fast-paced startup environment with direct impact on growth.

📈 Opportunity to build and lead scalable communication funnels.

🚀 Growth into a leadership role as we expand.