Content Strategist

Role Objective: To develop and oversee a strategic, goal-oriented content calendar across platforms (Instagram, YouTube, LinkedIn, Website, Email, and more), ensuring messaging is aligned with our Ayurvedic values, expert-led offerings, and community-building goals. Key Responsibilities: Build and manage a strategic content roadmap aligned with product launches, workshops, and seasonal campaigns Collaborate with the founder, marketing team, and Ayurveda experts to conceptualize high-value content Develop platform-specific content strategies (Instagram Reels, YouTube Shorts, Blogs, Emailers, LinkedIn thought pieces) Optimize SEO and engagement metrics through storytelling, CTA planning, and A/B testing Lead or co-lead ideation of ebooks, guides, video series, and masterclass funnel content Analyze data to iterate and improve content performance regularly Ideal Candidate: 2-3 years of experience in content marketing or strategy (preferably in wellness, Ayurveda, health, or education sectors) Deep understanding of content trends across platforms, especially Instagram, YouTube, and LinkedIn Proven track record of content that converts — from storytelling to CTAs that drive registration or sales Empathetic, proactive communicator with a sharp eye for brand tone, grammar, and visual coherence Familiar with Ayurvedic or holistic health concepts (preferred but not mandatory) Bonus Skills (Preferred): Experience working with wellness professionals or healthcare brands Canva, Notion, Trello, or other content management/project tools Understanding of email marketing and funnels. Job Type: Full-time Schedule: Day shift Fixed shift Ability to commute/relocate: Kowdiar, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Experience: content writing: 2 years (Required) Language: English (Required) Work Location: In person Application Deadline: 30/05/2025 Expected Start Date: 02/06/2025