Content Strategist

About PERCH: https://www.linkedin.com/company/perch-clothing/

Job Summary: As the Content Strategist, you'll be responsible for developing and executing the brand's content strategy across all digital platforms, ensuring consistent messaging that aligns with our brand values and customer expectations. The ideal candidate has a passion for fashion, a strong understanding of content trends, and an analytical mindset to measure content performance.

Key Responsibilities:

• Develop a cohesive, data-backed content strategy aligned with brand goals and audience insights.
• Own and manage content calendars — ensure timely delivery across website, blog, social media, emails, etc.
• Create & manage engaging social media content (posts, reels, stories, campaigns) tailored to platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and more.
• Track and analyze content performance — tweak strategies based on engagement, traffic, and conversion metrics.

Requirements:

• 3+ years of experience in content strategy, digital marketing, or related fields — fashion or e-commerce experience is a major plus!
• A degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
• Female candidates preferred

Skills That Set You Apart:

• Deep understanding of content marketing, SEO, and social media strategy.
• Excellent storytelling, writing, and editing skills
• Experience with CMS platforms and tools like Google Analytics, Meta Insights, etc.

Personal Vibe:

• Creative, detail-obsessed & forward-thinking
• Team player who communicates clearly and collaborates like a pro
• Self-motivated, analytical, and always ready to optimize

Office Location: https://maps.app.goo.gl/T5a3NattLkFa1QRCA

Working Days: Monday to Saturday

Office Timings: 09:30 AM to 06:30 PM

If you’re part storyteller, part content strategist, and all-in on fashion and content — apply now and join our rocketship team.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• How many years of work experience do you have with Brand Storytelling?
• How many years of work experience do you have with Fashion & Lifestyle Content Making?
• Work location in Udyog Nagar, Nangloi, New Delhi are you comfortable Commuting or Working On-Site as Full-Time?
• We must fill this position urgently. Can you start immediately?
• What's your last drawn in-hand monthly salary?
• What's your minimum expected monthly salary?
• Are you okay with a salary budget of Upto ₹45,000/- per month?

Experience:

• Content Strategist: 2 years (Required)

Work Location: In person