Content Strategist

Primary Responsibilities:

• Partner with leadership and stakeholders to define and execute content strategies supporting brand awareness and demand generation for our B2B professional services
• Develop comprehensive content roadmaps aligned with customer journey stages, from awareness through decision and retention
• Leverage AI tools and automation to streamline content creation, optimize SEO performance, and accelerate time-to-market
• Build scalable content processes and templates that enable non-writers to implement consistent, accurate messaging

Content Creation & Management

• Create engaging, high-quality content across the entire marketing funnel including web copy, thought leadership articles, white papers, case studies, email campaigns, social media content, and paid advertising copy
• Collaborate with internal subject matter experts to extract insights and develop authoritative content that demonstrates our expertise
• Build and maintain a strategic editorial calendar that attracts qualified prospects while ensuring content freshness, searchability, and usability
• Write, edit, and proofread content at various stages, incorporating feedback from multiple stakeholders

Brand & Standards Leadership

• Establish and maintain consistent brand voice, style guidelines, and content standards across all channels
• Ensure all content aligns with brand positioning and speaks effectively to SMB and mid-market audiences
• Mentor internal teams including content specialists, SEO, and creative teams to maintain quality and consistency

Performance & Optimization

• Monitor and analyze content performance across platforms, tracking engagement metrics, conversions, lead quality, and brand impact
• Identify optimization opportunities across marketing campaigns and lead nurturing sequences
• Conduct A/B testing on content elements to continuously improve performance
• Apply customer data and insights to tailor messaging to specific audience segments and pain points

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 5-8 years of content strategy and creation experience in B2B professional services or related industries