Content Strategist

Lenskart is seeking writers with a strong passion for writing and a keen eye for exceptional user experience. The ideal candidate will be able to seamlessly blend these elements together through compelling content. We are in search of creative individuals who exhibit wit in their writing, possess a brand-oriented mindset, and thrive in a dynamic work environment. If you believe you have the ability to enchant readers with your words, then this is the perfect opportunity for you. The role entails the creation of editorial-driven commerce experiences and spearheading the brand's transformation journey across various consumer touchpoints including online platforms, physical stores, packaging, social media, digital channels, new collections, and trend launches. Responsibilities - Develop and implement effective digital-first communication strategies that reflect Lenskart's innovative creative direction, positioning eyewear at the confluence of culture, fashion, and personal identity. - Take ownership of the brand's content strategy, ensuring consistent tonality and expression across diverse regions such as the US, India, Middle East, and South East Asia. - Collaborate with cross-functional teams including brand, design, and fashion studios to fulfill content needs across different verticals. Apply strategic thinking to content creation, UI/UX content, and establish comprehensive content libraries. - Continuously introduce fresh content trends from a global perspective. - Optimize content strategy to enhance viewer engagement. - Demonstrate meticulous attention to detail across various mediums, ensuring a unified brand experience across touchpoints such as the app, stores, packaging, products, email communications, notifications, social media, campaign launches, new collection debuts, and major sales events. Background and Skills - Prior experience in editorial and e-commerce is highly advantageous, even if gained separately. - Essential experience in fashion editorial, whether in the online or offline domain. - Proficiency in crafting engaging headlines and short-form fashion content infused with personality and character. - Ability to simplify complex concepts for readers" comprehension and enjoyment. - Familiarity with SEO principles is a bonus, though not mandatory. Experience Lenskart is recruiting individuals for various roles at different levels, with a minimum requirement of 4+ years of relevant experience.,