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Job Type

Full Time

Job Description

About the Company:

Orifine Jewels is a fast-growing D2C startup redefining modern silver jewelry. We are India’s first brand to feature 8A-grade crystal stones in silver, offering unmatched brilliance at an affordable price. Built for confident, style-conscious women, Orifine stands for elegance, individuality, and everyday luxury.

Job Summary:

Content Strategist

startup

If you enjoy the freedom to build things from scratch, make decisions, and directly impact brand growth — this role is for you.

Key Responsibilities:

  • Develop and manage a 

    sales-focused content calendar

     across all digital channels.
  • Research trends and implement content ideas that resonate with jewelry buyers.
  • Build and coordinate a lean content team (in-house or freelance) as needed.
  • Align content with campaigns, launches, festive promotions, and performance goals.
  • Optimize all content for engagement and conversion: website clicks, WhatsApp opt-ins, email opens, and product sales.
  • Work directly with the founder to align messaging across the funnel.
  • Track content KPIs and iterate based on real results.
  • Track key metrics and report 

    performance regularly using Excel

     or Google Sheets.

Key KPIs:

  • Website traffic & conversions from content
  • Cost per content piece vs sales generated
  • Instagram/WhatsApp engagement growth
  • Content performance across Reels, Stories, Emails, and more

Required Skills & Experience:

  • 3–5 years of experience in content marketing or digital brand building, preferably in 

    fashion/jewelry/beauty/D2C

    .
  • Strong understanding of 

    what kind of content converts

     on Instagram, WhatsApp, email, and e-commerce websites.
  • Comfortable 

    working independently

     with minimal supervision and taking full ownership of your content plan.
  • Experience with organizing shoots, managing designers/editors/freelancers, and maintaining brand tone.
  • Strong copywriting and visual storytelling ability.


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