About the Company: Orifine Jewels is a fast-growing D2C startup redefining modern silver jewelry. We are India’s first brand to feature 8A-grade crystal stones in silver, offering unmatched brilliance at an affordable price. Built for confident, style-conscious women, Orifine stands for elegance, individuality, and everyday luxury. Job Summary: We're looking for a Content Strategist who’s ready to own the entire digital content strategy — from ideation to execution — across Instagram, WhatsApp, Email, Website, and YouTube Shorts. As a startup , we operate in a fast-paced, growth-focused environment. You’ll be expected to take full ownership , work independently, and align with the common goal of driving website sales through content. If you enjoy the freedom to build things from scratch, make decisions, and directly impact brand growth — this role is for you. Key Responsibilities: Develop and manage a sales-focused content calendar across all digital channels. Research trends and implement content ideas that resonate with jewelry buyers. Build and coordinate a lean content team (in-house or freelance) as needed. Align content with campaigns, launches, festive promotions, and performance goals. Optimize all content for engagement and conversion: website clicks, WhatsApp opt-ins, email opens, and product sales. Work directly with the founder to align messaging across the funnel. Track content KPIs and iterate based on real results. Track key metrics and report performance regularly using Excel or Google Sheets. Key KPIs: Website traffic & conversions from content Cost per content piece vs sales generated Instagram/WhatsApp engagement growth Content performance across Reels, Stories, Emails, and more Required Skills & Experience: 3–5 years of experience in content marketing or digital brand building, preferably in fashion/jewelry/beauty/D2C . Strong understanding of what kind of content converts on Instagram, WhatsApp, email, and e-commerce websites. Comfortable working independently with minimal supervision and taking full ownership of your content plan. Experience with organizing shoots, managing designers/editors/freelancers, and maintaining brand tone. Strong copywriting and visual storytelling ability. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Schedule: Day shift Education: Bachelor's (Required) Experience: Content strategy & creation: 3 years (Required) Work Location: In person
About the Company: Orifine Jewels is a fast-growing D2C startup redefining modern silver jewelry. We are India’s first brand to feature 8A-grade crystal stones in silver, offering unmatched brilliance at an affordable price. Built for confident, style-conscious women, Orifine stands for elegance, individuality, and everyday luxury. Job Summary: We're looking for a Content Strategist who’s ready to own the entire digital content strategy — from ideation to execution — across Instagram, WhatsApp, Email, Website, and YouTube Shorts. As a startup , we operate in a fast-paced, growth-focused environment. You’ll be expected to take full ownership , work independently, and align with the common goal of driving website sales through content. If you enjoy the freedom to build things from scratch, make decisions, and directly impact brand growth — this role is for you. Key Responsibilities: Develop and manage a sales-focused content calendar across all digital channels. Research trends and implement content ideas that resonate with jewelry buyers. Build and coordinate a lean content team (in-house or freelance) as needed. Align content with campaigns, launches, festive promotions, and performance goals. Optimize all content for engagement and conversion: website clicks, WhatsApp opt-ins, email opens, and product sales. Work directly with the founder to align messaging across the funnel. Track content KPIs and iterate based on real results. Track key metrics and report performance regularly using Excel or Google Sheets. Key KPIs: Website traffic & conversions from content Cost per content piece vs sales generated Instagram/WhatsApp engagement growth Content performance across Reels, Stories, Emails, and more Required Skills & Experience: 3–5 years of experience in content marketing or digital brand building, preferably in fashion/jewelry/beauty/D2C . Strong understanding of what kind of content converts on Instagram, WhatsApp, email, and e-commerce websites. Comfortable working independently with minimal supervision and taking full ownership of your content plan. Experience with organizing shoots, managing designers/editors/freelancers, and maintaining brand tone. Strong copywriting and visual storytelling ability.
About the Company: Orifine Jewels is a fast-growing D2C startup redefining modern silver jewelry. We are India’s first brand to feature 8A-grade crystal stones in silver, offering unmatched brilliance at an affordable price. Built for confident, style-conscious women, Orifine stands for elegance, individuality, and everyday luxury. Job Summary: We’re looking for a Social Media Manager who’s ready to own Orifine Jewels’ complete digital presence — from planning to execution — across Instagram, WhatsApp, and Facebook with support for website and email content. If you enjoy the freedom to build things from scratch, make decisions, and directly impact brand growth — this role is for you. Key Responsibilities: Create and implement a results-driven social media strategy aligned with business goals. Develop and manage a content calendar for Instagram, Facebook, and WhatsApp. Coordinate campaigns across social media pages, influencer collaborations, and brand partnerships. Write and manage content for posts, stories, product launches, promotions, and engagement. Monitor community activity, reply to DMs/comments, and build a loyal follower base. Conduct competitor research and track industry trends to keep Orifine ahead of the curve. Collaborate with freelance content creators, designers, and video editors for content production. Track performance metrics and prepare weekly reports with insights and action plans. Key Responsibilities: 2-4 years in digital - social media, preferably in fashion, lifestyle, or D2C. Familiarity with social media platforms like FB, Instagram, Twitter, etc Good command over language Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person
Orifine Jewels is an innovative D2C startup dedicated to establishing India's premier silver jewelry brand utilizing 8A-grade diamond-like crystals, offering a blend of sophisticated design and everyday affordability tailored for ambitious and style-conscious women. As the ideal candidate, you will be responsible for managing the entire online sales funnel, from driving traffic through various channels such as advertisements, SEO, and social media, to optimizing conversion rates on the website through compelling offers, and ensuring customer retention via email marketing, loyalty programs, and remarketing strategies. The successful applicant should possess a proven track record in D2C e-commerce, with experience either in a rapidly expanding online brand or in independently growing a D2C brand from inception to achieving a revenue of 50L/month. A minimum of 3 years of practical expertise in digital sales, performance marketing, and proficiency in Shopify is essential for this role. To apply for this exciting opportunity, please submit your resume along with 23 detailed campaign case studies showcasing your experience and achievements in the realm of digital sales and e-commerce.,