Position- Senior Lead Content Writer Experience 10 to 12 Years Job Location- Pune (Hybrid) Key Skills: Develop and produce high-quality, engaging, and original content across various formats, including blogs, white papers, case studies, articles, newsletters, social media posts, and web content. Collaborate with stakeholders to understand content needs, align content strategies with business objectives, and create compelling narratives that support marketing campaigns and product launches. Conduct thorough research on industry-related topics, staying up-to-date with the latest trends, technologies, and best practices to ensure content relevance and authority. Create content that adheres to SEO best practices, including keyword research and optimization, to enhance organic search visibility and drive traffic to the companys digital assets. Develop and maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s messaging and positioning guidelines. Lead the content creation process from ideation to publication, including writing, editing, proofreading, and final approval, ensuring accuracy, clarity, and coherence. Manage the editorial calendar, coordinating with stakeholders to plan content topics, schedules, and deadlines, and ensuring timely delivery of high-quality content. Work closely with the design team to create visually appealing and effective content, including infographics, eBooks, and multimedia materials, to enhance reader engagement and comprehension. Collaborate with subject matter experts (SMEs) and internal stakeholders to gather insights, validate information, and develop content that showcases the company’s expertise and thought leadership. Review and edit content produced by other team members or external contributors, providing constructive feedback and ensuring adherence to style guides and quality standards. Utilize analytics tools to measure content performance, generate insights, and refine content strategies based on data-driven findings, optimizing for engagement, conversions, and other key metrics. Develop and execute content strategies that support lead generation, customer acquisition, and retention, tailoring content to different stages of the buyer’s journey. Mentor and guide junior content writers, providing support, feedback, and training to enhance their writing skills and ensure consistency and quality in all content produced. Collaborate with the social media team to create and distribute content that resonates with target audiences, drives engagement, and enhances the company’s online presence. Identify and pursue opportunities for content repurposing, ensuring maximum value is extracted from existing content by adapting it for different channels and audiences. Participate in brainstorming sessions, providing creative input and contributing to the development of content ideas and themes that resonate with the company’s target audience.
