Job
Description
As a creative and strategic Content Strategist, you will be responsible for developing compelling, high-quality content for our luxury jewelry brand. Your role will involve crafting engaging storytelling, optimizing content for various digital platforms, and driving brand awareness through strategic content planning. You should have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends. Your key responsibilities will include developing and executing a content strategy aligned with brand goals, audience interests, and industry trends. You will be tasked with planning content calendars for digital channels such as websites, social media, blogs, email campaigns, and advertisements while ensuring consistency in brand messaging, tone, and storytelling across all platforms. In terms of content creation and management, you will be required to write, edit, and oversee high-quality content including product descriptions, blog articles, social media posts, and email marketing campaigns. Collaboration with designers, photographers, and videographers to create visually appealing multimedia content will also be part of your role. Moreover, optimizing content for SEO to increase organic reach and search engine rankings will be crucial. Your expertise in digital marketing and social media will be essential as you develop compelling social media content strategies to engage and grow audiences. Monitoring social media trends, engagement metrics, and customer feedback to refine content will also fall under your purview. Additionally, working closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns will be part of your responsibilities. Crafting engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections will be key to successful brand storytelling and product marketing. You will also need to develop product-focused content that showcases materials, gemstones, and craftsmanship techniques effectively. Analyzing content performance using tools like Google Analytics, SEMrush, and social media insights will be crucial for tracking and optimizing content strategies based on data-driven insights to enhance engagement and conversions. Conducting competitor analysis to stay ahead in content marketing trends will also be part of your role. Key Skills & Qualifications: - Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry. - Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail. - SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies. - Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok. - Analytical Skills: Ability to track content performance and adjust strategies based on insights. - Creative Vision: Passion for luxury branding, aesthetics, and storytelling. If you are a motivated individual with a passion for luxury branding and storytelling, we encourage you to apply for this exciting opportunity. For further information, kindly contact our HR team at 92659 66493.,
