Content Strategist Full-Time, In-Office)

Brand:

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bootstrapped beauty & Personal care

1 year

lives on value and science

If you love culture, beauty, virality, and storytelling that moves people, not just metrics - this role is for you.

social storytelling, creator/experts community, and cultural relevance

feel human, aspirational, warm, and impossible to ignore

Growth, Marketing, Influencers, and PR

• Build and execute Effora’s

  organic content playbook

  across Instagram, YouTube, and emerging platforms
• Write

  scroll stopping scripts, hooks, captions, and post narratives

• Create content that feels native, not branded — relatable, witty, and culturally aware

• Craft stories and content that

  make creators feel seen, heard, and supported

• Build a strong

  creator-facing social voice

  that drives conversations and long-term relationships
• Ideate content for creator education, inspiration, and collaboration

• Write

  high-converting ad copies, hooks, and creatives

  that align with platform behavior
• Collaborate closely with the

  Growth & Performance Marketing team

  to test, iterate, and scale winning ideas
• Understand what makes content viral — and translate that into repeatable frameworks

• Own content strategy for

  key launches, campaigns, and PR moments

• Help shape Effora’s presence in cultural conversations, trends, and moments
• Work on campaign messaging across organic, paid, influencer, and PR touchpoints

• Deep-dive into

  platform trends, creator conversations, and internet culture

• Identify what creators and customers are talking about — and how Effora can naturally show up
• Turn insights into

  actionable content ideas

  , not just observations

• Master Effora’s tone:

  Premium, clinical, aspirational, and FOMO driven

• Ensure consistency across all content formats while adapting for each platform

• 2+ years of experience

  in content strategy, copywriting, social media, or research (brand or agency side)
• A

  strong portfolio

  that shows originality, range, and Gen Z resonance
• Someone who deeply understands

  internet culture, creators, and social platforms

• A curious mind — you enjoy digging into insights, behaviors, and trends
• Strong writing & communication skills (short form, long form, scripts, captions)
• Ability to ideate fast, execute cleanly, and manage timelines
• Comfortable working in a

  fast moving, high ownership startup environment

• Experience in

  infuencer marketing, D2C, beauty, or E commerce

• Worked closely with performance marketing or growth teams
• Built communities or content series from scratch

• Be a

  founding member

  and shape the brand from the inside
• Work directly with the

  founder & leadership team

• High ownership, high learning, and real impact on revenue & brand growth
• A brand that respects creativity, experimentation, and speed
• Join a company that’s already proven traction —

  ₹5.25 Cr+ revenue, bootstrapped, and scaling fast

build culture, not just content

Timings? No Work Life Balance!

proof of concept