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content drive engagement strategies support marketing research seo analyze metrics consistency messaging writing editing communication data cms wordpress management

Work Mode

On-site

Job Type

Full Time

Job Description

Content Strategist


Key Responsibilities:

  • Develop and implement content strategies that support marketing objectives and brand positioning.
  • Conduct audience research to understand customer needs, preferences, and pain points.
  • Plan and manage editorial calendars for blogs, social media, websites, email, and other channels.
  • Collaborate with writers, designers, and marketing teams to produce engaging and consistent content.
  • Optimize content for SEO, readability, and user engagement.
  • Track and analyze content performance metrics to refine strategies.
  • Ensure brand consistency in tone, messaging, and style across all content.
  • Stay updated with industry trends, emerging platforms, and best practices.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience as a Content Strategist, Content Manager, or similar role.
  • Strong understanding of digital marketing, SEO, and content best practices.
  • Excellent writing, editing, and communication skills.
  • Ability to analyze data and translate insights into actionable strategies.
  • Creative thinker with a strong eye for detail and storytelling.

    • Preferred Skills:

    • Experience with CMS tools (e.g., WordPress, HubSpot).
    • Familiarity with social media management tools.
    • Knowledge of paid media and content-driven lead generation.


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