We are looking for a creative and analytical Content Strategist to plan, develop, and manage high-quality content across multiple platforms. The ideal candidate will align content with business goals, brand voice, and target audience needs to drive engagement, awareness, and conversions. Key Responsibilities: Develop and implement content strategies that support marketing objectives and brand positioning. Conduct audience research to understand customer needs, preferences, and pain points. Plan and manage editorial calendars for blogs, social media, websites, email, and other channels. Collaborate with writers, designers, and marketing teams to produce engaging and consistent content. Optimize content for SEO, readability, and user engagement. Track and analyze content performance metrics to refine strategies. Ensure brand consistency in tone, messaging, and style across all content. Stay updated with industry trends, emerging platforms, and best practices. Qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Proven experience as a Content Strategist, Content Manager, or similar role. Strong understanding of digital marketing, SEO, and content best practices. Excellent writing, editing, and communication skills. Ability to analyze data and translate insights into actionable strategies. Creative thinker with a strong eye for detail and storytelling. Preferred Skills: Experience with CMS tools (e.g., WordPress, HubSpot). Familiarity with social media management tools. Knowledge of paid media and content-driven lead generation.
