Job
Description
We are looking for a sharp, digitally fluent Content & Social Media Marketer - a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One. Prior Experience: 2-5 Years Location: Kolkata (Rajarhat - Newtown) Key Responsibilities: Create compelling, original, and SEO-optimized content for blogs, social media, newsletters, email campaigns, and landing pages. Strategically manage and grow Web Spiders’ presence across LinkedIn, Instagram, X (formerly Twitter), Facebook, YouTube, and emerging platforms like Threads or Mastodon. Plan, schedule, and publish posts using modern social media tools like Loomly, Metricool, Buffer, or Later . Collaborate with design/video teams to develop branded multimedia content (e.g., reels, infographics, carousels). Track performance using tools like Sprout Social , Meta Business Suite , and LinkedIn Analytics ; recommend data-driven improvements. Stay on top of evolving content formats (AI-generated visuals, micro-videos, interactive posts) and audience behaviors. Conduct market and keyword research using SEMrush , Ahrefs , or Surfer SEO to support content strategy. Assist in shaping our content calendar and content marketing funnel. Required Skills & Qualifications: Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related fields. A strong grasp of storytelling, brand voice, and persuasive digital copywriting. Proficiency in managing social platforms using tools like Canva Pro , Figma , Notion , and ClickUp for team collaboration. Understanding of SEO principles and content structuring for organic reach. Excellent grammar, editing, and verbal communication skills. Ability to meet deadlines and manage tasks in a fast-paced, agile environment. A portfolio of blog posts, social content, campaign samples, or creative writing (personal or academic projects welcome). Nice to Have: Basic video editing (e.g., CapCut , Adobe Premiere Rush , Descript ) or graphic design skills. Familiarity with analytics dashboards: Google Analytics 4 , Hotjar , Meta Insights , LinkedIn Campaign Manager . Understanding of content marketing funnels, buyer personas, and storytelling frameworks like PAS or AIDA. Experience working with AI tools like ChatGPT , Jasper , or GrammarlyGO for content ideation and editing. Why Join Web Spiders? Work with a global team on transformative digital projects. Opportunity to grow fast and take ownership early in your career. A creative, collaborative, and future-forward environment that values innovation. Access to ongoing upskilling in AI, MarTech, and digital strategy. Show more Show less
