Content & Social Media Marketer

Job Description

We are looking for a sharp, digitally fluent Content & Social Media Marketer—a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One. Location Kolkata (Rajarhat - Newtown) Type Full Time Department Digital Marketing We are looking for a sharp, digitally fluent Content & Social Media Marketer—a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One. Prior Experience: 2-5 Years Location: Kolkata (Rajarhat - Newtown) Key Responsibilities: Create compelling, original, and SEO-optimized content for blogs, social media, newsletters, email campaigns, and landing pages. Strategically manage and grow Web Spiders’ presence across LinkedIn, Instagram, X (formerly Twitter), Facebook, YouTube, and emerging platforms like Threads or Mastodon. Plan, schedule, and publish posts using modern social media tools like Loomly, Metricool, Buffer, or Later. Collaborate with design/video teams to develop branded multimedia content (e.g., reels, infographics, carousels). Track performance using tools like Sprout Social, Meta Business Suite, and LinkedIn Analytics; recommend data-driven improvements. Stay on top of evolving content formats (AI-generated visuals, micro-videos, interactive posts) and audience behaviors. Conduct market and keyword research using SEMrush, Ahrefs, or Surfer SEO to support content strategy. Assist in shaping our content calendar and content marketing funnel. ‍ Required Skills & Qualifications: Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related fields. A strong grasp of storytelling, brand voice, and persuasive digital copywriting. Proficiency in managing social platforms using tools like Canva Pro, Figma, Notion, and ClickUp for team collaboration. Understanding of SEO principles and content structuring for organic reach. Excellent grammar, editing, and verbal communication skills. Ability to meet deadlines and manage tasks in a fast-paced, agile environment. A portfolio of blog posts, social content, campaign samples, or creative writing (personal or academic projects welcome). ‍ Nice to Have: Basic video editing (e.g., CapCut, Adobe Premiere Rush, Descript) or graphic design skills. Familiarity with analytics dashboards: Google Analytics 4, Hotjar, Meta Insights, LinkedIn Campaign Manager. Understanding of content marketing funnels, buyer personas, and storytelling frameworks like PAS or AIDA. Experience working with AI tools like ChatGPT, Jasper, or GrammarlyGO for content ideation and editing. ‍ Why Join Web Spiders? Work with a global team on transformative digital projects. Opportunity to grow fast and take ownership early in your career. A creative, collaborative, and future-forward environment that values innovation. Access to ongoing upskilling in AI, MarTech, and digital strategy.