Content & SEO Executive

Role:

• Content & SEO Executive

Key Responsibilities:

• Develop and Execute SEO Strategies:

Plan, implement, and manage comprehensive SEO strategies—covering technical SEO, on-page SEO, off-page SEO, content SEO, and local SEO—to improve organic search visibility and rankings.

• Keyword Research & Competitor Analysis:

Perform in-depth keyword research and competitor analysis to identify ranking opportunities using tools like Google Keyword Planner, Ubersuggest, SEMrush, and Ahrefs.

• Content Optimization & SEO Copywriting:

Optimize website content, including meta tags, headers, descriptions, alt attributes, and internal linking. Collaborate with content writers for keyword-rich blog posts, landing pages, and website copy.

• Link Building & Outreach:

Build high-quality backlinks through ethical link-building techniques such as guest posting, broken link building, directory submissions, and blogger outreach.

• Website Performance & Technical SEO:

Monitor and optimize site speed, mobile-friendliness, crawlability, indexing, XML sitemaps, robots.txt, and core web vitals to ensure technical compliance with search engine standards.

• Local SEO & GMB Optimization:

Optimize and maintain Google Business Profiles, manage citations, respond to reviews, and create localized content to enhance visibility in local search results.

• Social Media Optimization (SMO):

Manage and grow organic presence on platforms like Instagram, Facebook, LinkedIn, and Pinterest through strategic posting, optimization, and hashtag targeting. (Running paid ads may be optional but considered a bonus skill.)

• Analytics, Reporting & Improvement:

Use Google Analytics, Search Console, and other tools to track traffic, keyword performance, CTRs, and bounce rates. Generate monthly performance reports with actionable insights.

• Cross-Team Collaboration:

Work closely with content writers, designers, and digital marketing teams to align SEO with broader marketing goals, website improvements, and campaign promotions.

• Continuous Learning & Updates:

Stay up to date with the latest SEO trends, algorithm updates (Google Core Updates, Spam Policies), and search engine ranking factors to adapt strategies accordingly.

• Content Writing & Schedule Management:

Write content for client's social media post & manage their scheduling and advertisement strategies if required for social media platforms.

Desired Candidate Profile:

• Experience:

i. 1–2 years of hands-on SEO experience.

ii. Freshers with strong foundational SEO knowledge and a portfolio of practice projects may also apply.

• Skills & Tools:

i. Familiarity with SEO tools like Google Analytics, Google Search Console, Ubersuggest, SEMrush, Ahrefs, Screaming Frog.

ii. Strong knowledge of both on-page and off-page SEO techniques.

iii. Proficiency in using Google Sheets, Docs, and Slides for reporting and collaboration.

iv. Understanding of HTML/CSS basics (optional but preferred for technical SEO).

• Soft Skills:

i. Excellent writing and communication skills.

ii. Analytical mindset with problem-solving abilities.

iii. Detail-oriented and organized in approach.

iv. Capable of managing multiple SEO campaigns and deadlines.

• Bonus Points For:

i. Experience in running or assisting Google Ads and Meta Ads.

ii. Exposure to content planning, blog strategy, or managing SEO for eCommerce websites.

a. Ability to create visual performance dashboards (e.g., Data Studio, Looker Studio).

Position Hiring For:

• 1-2 Spots

Salary Range:

• ₹18000 - ₹25000 (Based on Interview; Skills & Experience).

Contact Details:

• Email us at info@thinkingdots.studio.
• WhatsApp us at +91 99797 95658.