Develop and implement effective SEO strategies, including SEO content writing, technical SEO, on-page SEO, off-page SEO, link building, and blog posting, to improve the website's organic search rankings and visibility. Conduct keyword research and analysis to identify relevant and high-traffic keywords or key phrases to target in SEO campaigns. Optimize website content, including blog posts, page descriptions, and images, to improve search engine rankings and user engagement. Stay updated with the latest SEO trends, search engine algorithms, and industry best practices to ensure the website remains compliant with search engine guidelines. Manage and execute social media optimization activities across platforms like Facebook, Instagram, Twitter, Pinterest, etc., to drive organic traffic and enhance brand visibility. Utilize tools like Google Webmaster, Google Analytics, and Google My Business to monitor website performance, track SEO efforts, and generate actionable insights for continuous improvement. Collaborate with the marketing team to align SEO strategies with overall marketing objectives and campaigns. Work on off-page SEO activities, including quality link-building techniques, to enhance the website's domain authority and backlink profile. Assist in maintaining the website's architecture for improved user-friendliness, easy navigation, and enhanced user experience. Measure and analyze the performance of SEO projects using various web analytics tools, such as Google Analytics, and SEMrush and prepare regular reports to showcase SEO progress and ROI. Propose and implement new approaches and innovative ideas to improve search engine rankings and organic search traffic. Collaborate with seniors and team members to enhance SEO strategies and share insights for continuous improvement. Demonstrate an analytical mindset and critical thinking to identify areas of improvement and optimization in SEO campaigns. Display excellent writing skills for creating engaging blog posts, page descriptions, and other SEO content. Desired Candidate Profile: Minimum of 1-2 years of experience in Internet/Digital Marketing with a focus on SEO, though freshers with relevant knowledge can also apply. Familiarity with SEO tools such as Google Sheets, Google Slides, etc. Thorough knowledge of on-page and off-page SEO techniques, including meta tags, robots.txt, and site speed optimization. Proven track record of achieving top keyword rankings on major search engines, possess knowledge of leveraging Uber suggest, Google keyword planner and to create backlinks. Strong communication skills and the ability to work collaboratively with the marketing team. Exposure to social media marketing platforms and experience in managing and executing social media activities. Analytical mindset and the ability to use data-driven insights to enhance SEO strategies. Overall, the SEO Executive will play a crucial role in improving the website's search engine rankings, organic traffic, and overall online visibility through effective SEO strategies and best practices. The role might expect the candidate to manage social media postings and run ads for clients. Qualifications 1+ years' of technical experience Strong analytical skills Understanding of all search engines and functions as well as marketing
Role: Content & SEO Executive Key Responsibilities: Develop and Execute SEO Strategies: Plan, implement, and manage comprehensive SEO strategies—covering technical SEO, on-page SEO, off-page SEO, content SEO, and local SEO—to improve organic search visibility and rankings. Keyword Research & Competitor Analysis: Perform in-depth keyword research and competitor analysis to identify ranking opportunities using tools like Google Keyword Planner, Ubersuggest, SEMrush, and Ahrefs. Content Optimization & SEO Copywriting: Optimize website content, including meta tags, headers, descriptions, alt attributes, and internal linking. Collaborate with content writers for keyword-rich blog posts, landing pages, and website copy. Link Building & Outreach: Build high-quality backlinks through ethical link-building techniques such as guest posting, broken link building, directory submissions, and blogger outreach. Website Performance & Technical SEO: Monitor and optimize site speed, mobile-friendliness, crawlability, indexing, XML sitemaps, robots.txt, and core web vitals to ensure technical compliance with search engine standards. Local SEO & GMB Optimization: Optimize and maintain Google Business Profiles, manage citations, respond to reviews, and create localized content to enhance visibility in local search results. Social Media Optimization (SMO): Manage and grow organic presence on platforms like Instagram, Facebook, LinkedIn, and Pinterest through strategic posting, optimization, and hashtag targeting. (Running paid ads may be optional but considered a bonus skill.) Analytics, Reporting & Improvement: Use Google Analytics, Search Console, and other tools to track traffic, keyword performance, CTRs, and bounce rates. Generate monthly performance reports with actionable insights. Cross-Team Collaboration: Work closely with content writers, designers, and digital marketing teams to align SEO with broader marketing goals, website improvements, and campaign promotions. Continuous Learning & Updates: Stay up to date with the latest SEO trends, algorithm updates (Google Core Updates, Spam Policies), and search engine ranking factors to adapt strategies accordingly. Content Writing & Schedule Management: Write content for client's social media post & manage their scheduling and advertisement strategies if required for social media platforms. Desired Candidate Profile: Experience: i. 1–2 years of hands-on SEO experience. ii. Freshers with strong foundational SEO knowledge and a portfolio of practice projects may also apply. Skills & Tools: i. Familiarity with SEO tools like Google Analytics, Google Search Console, Ubersuggest, SEMrush, Ahrefs, Screaming Frog. ii. Strong knowledge of both on-page and off-page SEO techniques. iii. Proficiency in using Google Sheets, Docs, and Slides for reporting and collaboration. iv. Understanding of HTML/CSS basics (optional but preferred for technical SEO). Soft Skills: i. Excellent writing and communication skills. ii. Analytical mindset with problem-solving abilities. iii. Detail-oriented and organized in approach. iv. Capable of managing multiple SEO campaigns and deadlines. Bonus Points For: i. Experience in running or assisting Google Ads and Meta Ads. ii. Exposure to content planning, blog strategy, or managing SEO for eCommerce websites. a. Ability to create visual performance dashboards (e.g., Data Studio, Looker Studio). Position Hiring For: 1-2 Spots Salary Range: ₹18000 - ₹25000 (Based on Interview; Skills & Experience). Contact Details: Email us at info@thinkingdots.studio. WhatsApp us at +91 99797 95658.