Content Marketing

Company Overview

TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.

Job Overview

We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.

Qualifications and Skills

• Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
• Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
• Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
• Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
• Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
• Competence in social media management to boost the company’s online presence and engagement.
• Strong research skills to gather insights that inform and enhance content marketing strategies.
• Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.

Roles and Responsibilities

• Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
• Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
• Ensure all content aligns with TeachEdison's brand voice, style, and values.
• Collaborate with internal teams to produce powerful content that meets organizational objectives.
• Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
• Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
• Assist in managing content calendars and ensure timely and effective execution of content plans.
• Work closely with the marketing and design teams to create visually appealing and informative content.