Content Marketing

Brief Requirements:

The agency will be responsible for:

• Developing and executing a comprehensive content strategy aligned with the brand ethos and business goals
• Creating multi-format content (videos, reels, blogs, carousels, parent stories, expert bytes, etc.) tailored for Instagram, YouTube, LinkedIn, and website
• Crafting content that resonates with parents at different stages of their decision journey (awareness, consideration, conversion)
• Working closely with the internal marketing and admissions teams to ensure alignment with campaigns and center priorities
• Driving organic traffic, engagement, and leads through content that informs, educates, and converts
• Creating a strong content-performance feedback loop tracking what works, iterating fast, and optimizing for business outcomes

Agency Expectations:

• Strong editorial + video + social storytelling capabilities
• Deep understanding of how content impacts conversion and parent trust
• Ability to work across channels while maintaining a coherent brand voice
• Preference for agencies based in Delhi-NCR for collaborative in-person strategy sessions and center-level content creation