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Cognizant
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Content Marketing

Content Marketing

Cognizant

10 - 14 years

0 Lacs

chennai tamil nadu

Posted:1 day ago| Platform: Shine logo

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Skills Required

content creation white papers brochures thought leadership messaging development project management blogs research studies videos email communications social media posts sales guides ai marketing tools executive communications

Work Mode

On-site

Job Type

Full Time

Job Description

You will be joining Cognizant as a Content Senior Manager to support the North American Field Marketing Team. Your main responsibilities will include creating various types of content such as white papers, blogs, research studies, brochures, videos, email communications, and social media posts. Your role will involve overseeing all content development activities from strategizing to measuring feedback and results. Key Responsibilities: - Define and develop thought leadership content in collaboration with Subject Matter Experts and business unit leadership. - Create outstanding content that sets Cognizant apart in the market. - Collaborate with various teams and partners to syndicate thought leadership and enhance visibility and client reach. - Lead messaging development focusing on business imperatives, industry trends, and solutions that enhance Cognizant's brand. - Work with internal and external stakeholders to ensure the delivery and quality of assets aligned with Cognizant branding guidelines. Qualifications Required: - B.A. or B.S. degree - Minimum 10 years of prior B2B and/or professional services marketing experience with the ability to articulate key messages and value propositions effectively. - Strong written and verbal communication skills, including executive communications. - Hands-on experience with AI and generative AI marketing tools. - Excellent project management skills and proven ability to lead cross-functional, cross-regional teams to achieve objectives within budget and timelines. - Prior experience working in a highly matrixed organization. Cognizant values collaboration and diversity in perspectives to build better solutions for clients. The company encourages a setting where different backgrounds contribute to inspiring thought leadership and innovative solutions. If you are someone who enjoys leading organizational change and exploring new tactics, Cognizant would like to hear from you. If you require any accommodations for the job application or interview process, performing crucial job functions, or receiving other employment benefits, please reach out to us to request suitable accommodation.,

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Cognizant

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Teaneck New Jersey

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Content Marketing