Content Marketing Strategist

Content Marketing Strategist

Key Responsibilities

Content Strategy & Direction

·        Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.

·        Work directly with US-based clients to understand brand voice, customers, and market dynamics.

·        Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.

·        Lead projects by defining content strategy and engaging with clients/customers to align on objectives.

Content Development & Cross-Channel Marketing Support

·        Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.

·        Write/create the copy for ads, email campaigns, social media for our clients.

·        Ensure all content supports the persona, brand tone & campaign goals.

·        Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.

·        Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.

Optimization & Performance Tracking

·        Partner with the SEO team to ensure content is optimized for visibility and engagement.

·        Track content performance (traffic, engagement, conversions) and recommend improvements.

·        Spot content gaps and create opportunities to drive stronger performance.

EXPERIENCE AND SKILLS

·        3–6 years of experience in content marketing, content strategy, or digital marketing.

·        Strong understanding of content’s role in SEO, paid campaigns, and CRO.

·        Excellent writing and editing skills; ability to give clear content direction.

·        Experience reviewing AI-generated content and elevating it to meet brand standards.

·        Skilled at translating business and campaign goals into actionable content strategies.

·        Strong collaboration skills; able to work closely with design, SEO, and paid media teams.

·        Creative mindset

Nice-to-Have

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•            Familiarity with tools like Semrush/ ChatGPT or other AI assisted for AI-assisted content.