Content Marketing & Design Associate

JOB TITLE: CONTENT MARKETING & DESIGN ASSOCIATE

Full-time remote position, working from India. Visit to discover who we are: https://mokxa.com/

Mokxa is seeking a highly creative and versatile Content Marketing & Design Specialist to develop engaging content and visually compelling materials to support our marketing and business development goals. You will play a key role in creating content that drives brand awareness, generates leads, and supports our account-based marketing (ABM) strategy.

1. KEY RESPONSIBILITIES

Content Creation:

• Develop high-quality content for marketing channels, including blogs, ads copy, web copy, presentations, case studies, white papers, social media, email campaigns.
• Create compelling content for ABM campaigns, including targeted messaging and materials.
• Support webinar content, including presentations and promotional materials.
• Collaborate with subject matter experts, product managers, and project managers to ensure content accuracy and relevance.

Design & Branding:

• Design visually engaging graphics, videos, and layouts for digital and physical marketing materials, including website, social media assets, blog post images, presentations, brochures, and ebooks.
• Enhance Mokxa's brand identity across content and design assets.
• Ensure all visual content is consistent with brand guidelines and messaging.

Marketing Operations (Support):

• Social media management & email marketing campaigns, including setup, deployment, and performance tracking.
• Website (WordPress) upkeep and ongoing maintenance
• Track and analyze content performance metrics to optimize effectiveness.
• Maintain content libraries and ensure content is organized and accessible.

Prototyping & UX/UI Support:

• Develop wireframes, mock-ups, and interactive prototypes for webpages, products, and digital marketing assets to visualize user flows and design concepts.
• Conduct basic usability testing or gather feedback to iterate on designs and improve user journeys.

2. WORKING EXPERIENCE:

• 2-3 years of experience in a content marketing, digital marketing, or related role.
• Proven experience in creating content creation (blog posts, social media, etc.).
• Experience with graphic design and visual content creation.
• Basic understanding of marketing operations and content management systems.
• Experience using AI tools for content creation, design, and marketing automation.
• Experience in a B2B or technology company is a plus.

3. SKILLSET & QUALIFICATIONS:

Writing & Communication:

• Excellent writing, editing, and proofreading.
• Ability to communicate complex information clearly and concisely.
• Strong storytelling skills and the ability to create engaging narratives.

Design Skills:

• Ability to articulate complex concepts into on-brand designs
• Proficiency in graphic design & wireframing tools - Adobe Photoshop, Illustrator, XD, Canva, Figma
• Proficiency in video creation and editing tool
• Proficiency in Microsoft Office (especially MS PowerPoint)
• Understanding of design principles, typography, and visual hierarchy.

Digital Marketing & Web Development:

• Digital marketing principles (SEO, email marketing, and social media marketing).
• Familiarity with WordPress web development, plugins, and content management systems (CMS).
• Familiarity with social media platforms and SEO analytics
• Knowledge of marketing analytics and the ability to track and measure results.

AI Proficiency:

• Familiarity with AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai), design (MidJourney, InVideo, NapkinAI, Lumen5, Canva AI), and marketing automation (e.g., HubSpot).
• Ability to effectively use AI to generate various content formats, improve writing quality, automate design tasks, and optimize marketing campaigns.
• Understanding of the ethical considerations and best practices of AI in marketing, including issues of bias, plagiarism, and transparency.
• Strong analytical skills to evaluate the performance of AI-driven content and campaigns and make data-driven decisions.

Personal Attributes:

• Highly creative and detail-oriented.
• Strong organizational and time-management skills.
• Excellent communication & ability to work independently and part of a team.
• Adaptable and able to thrive in a fast-paced and agile environment.

Education:

• Bachelor's degree in Business/Marketing, Communications, Journalism, Design, or a related field with a minimum of 60% aggregate score.

Please email your resume to hr@mokxa.com.