Content Marketing (B2B) Professional

Job Description

Content Creation: Develop high-quality, engaging, and research-backed content, including blogs, case studies, whitepapers, newsletters, and social media posts. Research and Insights: Conduct in-depth research on sustainability trends, the fashion and textile industry, and climate solutions to inform content and marketing strategies. Marketing Campaigns: Plan, execute, and monitor marketing campaigns (email, social media, etc.) aimed at generating leads and driving engagement with target audiences. Lead Generation: Collaborate with the sales team to create campaigns and content that attract, nurture, and convert leads. Track campaign performance to optimise results. Brand Storytelling: Articulate Greenstitchs value proposition clearly and effectively, turning complex topics like decarbonisation, LCAs, and emission reductions into easy-to-understand narratives. Attention to Detail: Ensure accuracy, clarity, and consistency in all content while maintaining Greenstitchs brand voice. SEO and Optimisation: Optimise content for search engines and visibility to drive organic traffic and lead generation. Cross-Functional Collaboration: Work closely with the product, sales, and carbon science teams to align content and campaigns with business goals and client needs. Required Skills and Qualifications 13 years of experience in content creation , marketing, or communications, with proven experience running lead generation campaigns . Strong research skills with the ability to dive deep into topics and simplify complex ideas. Solid understanding of the fashion and textile industry , especially sustainability trends. Exceptional articulation and writing skills with an eye for detail. Experience with tools like HubSpot, Mailchimp , or other marketing automation platforms for campaign execution. Familiarity with SEO principles and tools to drive organic visibility (preferred but not mandatory). Ability to analyse campaign performance metrics and optimise for better results. Proficiency in tools like Microsoft Office, Canva, or other content creation platforms. What We Offer An opportunity to create content and campaigns that drive real-world change in the fashion and textile industry. A collaborative and innovative work environment that values creativity, initiative, and measurable impact. Competitive salary and benefits package. Exposure to sustainability leaders and industry experts shaping the future of fashion.