Performance Marketing Specialist (B2B)

Job Description

Campaign Strategy and Execution Plan, execute, and optimise end-to-end performance marketing campaigns across digital channels, including LinkedIn, Google Ads, and email marketing. Develop and manage paid media strategies to generate high-quality leads for the sales team. Ensure all campaigns are aligned with Greenstitchs business objectives and target audience. Data-Driven Optimisation Monitor and analyse campaign performance metrics (CPC, CPL, ROI, etc.) to identify trends and opportunities for improvement. Use A/B testing, audience segmentation, and other methodologies to optimise campaign effectiveness. Provide detailed reports on campaign performance and actionable insights for continuous improvement. Lead Generation and Nurturing Collaborate with the sales team to define and refine lead qualification criteria. Build and execute nurturing workflows to guide leads through the funnel using marketing automation tools like HubSpot. Leverage retargeting and remarketing strategies to maximise conversions. SEO and SEM Management Manage and optimise search engine marketing (SEM) campaigns to improve visibility and drive traffic. Work with content teams (where applicable) to ensure SEO best practices are implemented across all digital assets. Collaboration and Coordination Partner with cross-functional teams, including product, sales, and content, to align marketing efforts with broader business goals. Provide input to the content team for campaign-specific messaging and creative assets. Required Skills and Qualifications Experience: 24 years in performance marketing, with a focus on B2B SaaS or tech-based industries, preferably fashion and textiles. Campaign Expertise: Proven experience managing and optimising paid campaigns on platforms like LinkedIn, Google Ads, and email marketing tools. Analytical Skills: Strong proficiency in analysing data and campaign metrics using tools like Google Analytics, HubSpot, or similar platforms. Marketing Automation: Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo) for lead generation and nurturing. Budget Management: Experience managing and optimising marketing budgets for maximum ROI. SEO/SEM Knowledge: Familiarity with SEO principles and SEM campaign management. Adaptability: Ability to pivot strategies based on performance data and changing business needs. Preferred Skills Basic knowledge of sustainability and climate solutions Familiarity with CRM tools Content creation skills are a plus but not required What We Offer An opportunity to drive impactful marketing campaigns in the fast-growing climate-tech space. A collaborative work environment focused on innovation, creativity, and measurable outcomes. Competitive salary and benefits package. Exposure to sustainability leaders and industry experts shaping the future of fashion.