Content & Marketing Associates

About Company:

About the Role

We are seeking energetic and creative Content & Marketing Associates to join our growing team. This role will play a key part in executing social media initiatives, supporting marketing campaigns, driving GTM strategies, and managing cross-functional stakeholder requirements. 

The ideal candidate will be a self-starter who can balance creativity with data-driven decision-making.

Key Responsibilities

• Social Media Management
• Plan, manage, and execute monthly social media calendars across multiple platforms.
• Ideate and develop engaging content – including statics and videos. 
• Collaborate with designers and video editors to ensure timely delivery.
• Monitor performance, analyse analytics, and prepare reports with actionable insights.
• Integrated Marketing Initiatives 
• Create and deliver marketing collaterals including performance ads, presentations/decks, videos, and social media assets.
• Support online reputation management (ORM) initiatives.
• Assist in the rollout of integrated marketing campaigns.
• GTM Strategy
• Contribute to the planning and execution of Go-To-Market (GTM) initiatives for product launches, campaigns, and business verticals.
• Ensure marketing activities align with broader business objectives and brand positioning.
• Cross-functional Stakeholder Management
• Collaborate with internal teams (product, sales, design, etc.) to understand requirements and deliver effective marketing solutions.
• Act as a bridge between teams to streamline communication and ensure timely delivery of assets.

Requirements

• 2–5 years of experience in social media, content marketing, or digital marketing.
• Solid understanding of GTM strategy execution and cross-functional collaboration.
• Proficiency in social media platforms, content tools, and analytics/reporting dashboards.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple stakeholders and projects.
• A proactive, creative mindset with an eye for detail and innovation