Content Manager

Content Manager

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Summary:

If you have a passion for content writing and a drive for innovation, we are looking for you.

As a content manager, you will play a crucial role in developing and executing our content strategy across AI, digital and print platforms — that aligns with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

Skill Requirements:

·       Bachelor’s degree in marketing, communication, or related field

·       The candidate must be proficient in English language

·       Proven skillset in writing content in Engligh (US)

·       Knowledge of SEO, AEO, AIO and GEO

·       3+ years of experience as a content manager, content strategist or similar role.

·       Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.

·       Familiarity with content management systems (CMS) and basic knowledge of HTML.

·       Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.

·       Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.

·       Proficiency in content management and social media tools

·       Knowledge of content marketing trends, audience segmentation and persona development.

·       Knowledge of SEO best practices and keyword research tools.

·       Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.

·       Understanding of user experience (UX) principles and web design best practices.

·       Able to explain complex social media data in an understandable way

Job Responsibilities:

• Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity.
• Focus on creating high-quality, well-structured content and improving your online visibility and authority across multiple platforms, including websites, blogs, social media and email marketing campaigns and or AI platforms.
• Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
• Regularly update older content with new information, statistics, and examples to keep it relevant. 
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.