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Description
Job Title: Content Manager (SEO & Conversion) Location: Gurgaon, India Experience Required: 5+ years Type: Full-time About PlanetSpark PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B-funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers. We are backed by some top VCs such as Prime Venture Partners and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram, and Shirish Nandkarni. Why this role exists Organic growth is one of PlanetSpark’s strongest levers—and great content powers that engine. Reporting to the Senior Manager, Search Engine Marketing (SEO), you will create, optimise, and scale high-intent content that ranks, engages, and converts. You’ll spend part of your week writing flagship pieces yourself and the rest coaching a team of 5-6 writers while deploying AI workflows to multiply output—without sacrificing originality or quality . What you will do Own the editorial roadmap • Build and maintain a rolling 3-month calendar that aligns with keyword opportunities, funnel stages, and product launches. Write and edit • Personally craft high-stakes articles, landing pages, and email sequences; set the quality bar for the team. Lead a team of 5-6 writers • Recruit, brief, coach, and review work from in-house and freelance writers; enforce brand voice, E-E-A-T, and SEO standards. Leverage AI—responsibly • Design prompt libraries, fine-tuned templates, and QA checklists that let writers use LLMs for research, outlines, and first drafts—while guaranteeing human originality and zero plagiarism. • Pilot AI-driven tools for keyword clustering, SERP gap analysis, and content optimisation; measure time saved and quality maintained. Optimise for search & conversion • Implement on-page SEO (titles, headers, internal links, schema) and weave compelling CTAs that drive demos and trials. Cross-functional collaboration • Sync with Product, Design, and Growth on product-led SEO initiatives, feature launches, and visual assets. What success looks like (first 12 months) Publish a steady cadence of 10+ intent-matched pieces per person per week with <5 % revision rate. Deliver ≥ 30 % uplift in organic sessions from content hub pages. Achieve ≥ 15 % increase in lead-to-demo conversions from content CTAs. Cut average draft-to-publish time by 40 % through AI-assisted workflows—while maintaining zero plagiarism incidents. Must-have experience & skills 4–7 years in content management, editorial, or growth marketing for a high-growth SaaS, ed-tech, or B2C brand. Demonstrable ability to turn keyword research and SERP analysis into clear editorial strategies. Strong writing and editing chops; comfortable giving actionable feedback to writers and designers. Hands-on SEO knowledge: meta tags, schema, internal linking, Core Web Vitals basics. Proven use of AI/LLMs (ChatGPT, Claude, Jasper, etc.) for content ideation, outline generation, or optimisation—plus the rigor to enforce originality checks (e.g., originality.ai, Copyscape, Turnitin). Familiarity with GA4, GSC, Ahrefs/SEMrush, basic spreadsheet or SQL skills for performance tracking. Excellent communicator who can balance user empathy with business objectives. Nice-to-have Experience scaling programmatic or product-led SEO content. Background in K-12 or adult learning domains. Basic HTML/CMS familiarity (Webflow, WordPress, headless CMS). Exposure to prompt engineering, embeddings, or custom LLM fine-tuning. Show more Show less
